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BobFrey

Dr. Robert S. Frey, APMP Fellow (Class of 2006)

Co-Owner/Principal
Successful Proposal Strategies, LLC



Bio

Dr. Bob Frey is a dynamic and highly productive proposal professional with 36 years of significant, trend-setting accomplishments and thought leadership. This is evidenced by his multiple speaking engagements with the Association of Proposal Management Professionals (APMP) and the Project Management Institute (PMI) in the United States and Canada. He was selected to be an APMP Fellow in 2006 in New Orleans.

Dr. Bob has helped his customers to win more than $8.394 Billion dollars of funded Federal contracts during the past 15 years alone. He has supported three winning Billion-dollar proposals, two for NASA and one with the Department of Energy. His 722-page book, Successful Proposal Strategies for Small Businesses, has been published in six editions by Artech House, Inc., based in Boston and London. In 2023, Artech House will publish a new and updated version of that book entitled Successful Proposal Strategies On-the-Go! which builds on real-world vignettes and will be written in a conversational style.

What does being an APMP Fellow mean to you?

My APMP Fellow honor is a source of significant professional gratification. It serves as tangible evidence of my contributions over time to the proposal arena.

What's your best memory from attending an APMP event?

Presenting in Savannah, Georgia, on the critical importance of the Blue Team Review process.

What advice do you have for a proposal professional entering our field?

Be a sponge--learn as much as possible about the Federal Government's acquisition process, as well as your organization's capture and proposal processes. Be open to shouldering new and demanding assignments. Become acquainted with what your organization is selling, to include its technical service offerings.

Anything else you would like to share?

Proposal winning is a Team sport. No one person wins a Federal Government proposal.

APMP has been instrumental in my success and has given me a framework in which to coach and mentor the bid and proposal stars of the future.
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Ceri Mescall, CPP APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.
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Suzanne Shields, CPP ES-M APMP
Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.
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Shubhada Kulkarni, CP APMP
You can expand your network by attending the local Chapter webinar and events. They provide an opportunity to collaborate with like-minded individuals locally to create and share consumable content, ideas, tools, and resources.
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Sonal Bhatnagar, CP APMP, PMP
APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.
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Ailsa Tuck, CP APMP
APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.
Swapnil Patange
Swapnil Patange, CF APMP
Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.
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Stephen Yuter, ES-M APMP
Receiving Practitioner-level certification boosted my confidence and validated my experiences and professional growth in the bid and proposal industry. The badge is something that I see each day, and it motivates and encourages me to keep networking, learning, and elevating others in our combined professional development goals.
Kim Ruff
Kim Ruff, CP APMP
APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.
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Rita Mascia, CPP APMP