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BobFrey

Dr. Robert S. Frey, APMP Fellow (Class of 2006)

Co-Owner/Principal
Successful Proposal Strategies, LLC



Bio

Dr. Bob Frey is a dynamic and highly productive proposal professional with 36 years of significant, trend-setting accomplishments and thought leadership. This is evidenced by his multiple speaking engagements with the Association of Proposal Management Professionals (APMP) and the Project Management Institute (PMI) in the United States and Canada. He was selected to be an APMP Fellow in 2006 in New Orleans.

Dr. Bob has helped his customers to win more than $8.394 Billion dollars of funded Federal contracts during the past 15 years alone. He has supported three winning Billion-dollar proposals, two for NASA and one with the Department of Energy. His 722-page book, Successful Proposal Strategies for Small Businesses, has been published in six editions by Artech House, Inc., based in Boston and London. In 2023, Artech House will publish a new and updated version of that book entitled Successful Proposal Strategies On-the-Go! which builds on real-world vignettes and will be written in a conversational style.

What does being an APMP Fellow mean to you?

My APMP Fellow honor is a source of significant professional gratification. It serves as tangible evidence of my contributions over time to the proposal arena.

What's your best memory from attending an APMP event?

Presenting in Savannah, Georgia, on the critical importance of the Blue Team Review process.

What advice do you have for a proposal professional entering our field?

Be a sponge--learn as much as possible about the Federal Government's acquisition process, as well as your organization's capture and proposal processes. Be open to shouldering new and demanding assignments. Become acquainted with what your organization is selling, to include its technical service offerings.

Anything else you would like to share?

Proposal winning is a Team sport. No one person wins a Federal Government proposal.

I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!
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Bette Sturino, CP APMP
During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.
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Karthik Koutharapu, CP APMP
Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.
LauraRispin
Laura Rispin, CP ES-M APMP
APMP has provided an incredible platform for seasoned individuals from the Proposal and Bid Management profession and young professionals who want to start their careers in this field.
Mayura
Mayura Ravishankar, Proposal Associate
The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.
SarahChapman
Sarah Chapman, CP ES-M APMP
Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.
Gerald Stein
Gerald Stein, CF ES-M APMP
Being an active APMP certified practitioner allowed me to recognize my hidden potential multifold (40u40, BPC Awards, BPC Speaker) and give back to the profession through the APMP community.
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Karthik Koutharapu, CP APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
Receiving Practitioner-level certification boosted my confidence and validated my experiences and professional growth in the bid and proposal industry. The badge is something that I see each day, and it motivates and encourages me to keep networking, learning, and elevating others in our combined professional development goals.
Kim Ruff
Kim Ruff, CP APMP
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
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Dénes Máthé, CF ES-M APMP