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BrendaCrist

Brenda Crist, CPP APMP Fellow (Class of 2011)

Vice President
Lohfeld Consulting Group

Bio

Brenda is Vice President at Lohfeld Consulting Group. She provides capture, proposal management, proposal writing, and orals coaching support on bids ranging from small task orders to multi-billion dollar bids. Her expertise spans the health, commerce, transportation, energy, environment, and security fields. She has been an APMP ATO instructor since late 2011 and has helped hundreds of students become APMP certified. She is a former APMP Chapter Chairperson of the Year and currently serves as the APMP Chesapeake Chapter Program Chairperson.

What does being an APMP Fellow mean to you?

Being an APMP Fellow means constantly trying to contribute to the APMP community by being an active member of my chapter, serving on APMP committees, and mentoring new bid and proposals professionals. It also means upholding the highest ethical and professional standards.

What's your best memory from attending an APMP event?

Attending my first chapter event, where everyone was so welcoming and kind. Eric Gregory gave the presentation that night, and one of the case studies he reviewed was about a bid Bob Lohfeld had won despite overwhelming odds, so it was very memorable.

What advice do you have for a proposal professional entering our field?

Take advantage of all the resources that APMP offers! Do not hesitate to reach out to a fellow and ask for help or advice.

Anything else you would like to share?

It has been a great pleasure to be part of APMP. It is a vital and growing community.

APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.
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Ailsa Tuck, CP APMP
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
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Dénes Máthé, CF ES-M APMP
APMP has been instrumental in my success and has given me a framework in which to coach and mentor the bid and proposal stars of the future.
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Ceri Mescall, CPP APMP
During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.
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Karthik Koutharapu, CP APMP
The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.
SarahChapman
Sarah Chapman, CP ES-M APMP
Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.
LauraRispin
Laura Rispin, CP ES-M APMP
You can expand your network by attending the local Chapter webinar and events. They provide an opportunity to collaborate with like-minded individuals locally to create and share consumable content, ideas, tools, and resources.
Sonal
Sonal Bhatnagar, CP APMP, PMP
Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.
Gerald Stein
Gerald Stein, CF ES-M APMP
I would advise new professionals to take advantage of the resources that APMP offers. Not only do you have access to conferences and seminars through your chapter, but the free webinars and the robust network of professionals are great benefits that can help advance one’s career.
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Valerie Kessie, CP APMP
APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
AnantShukla
Anant Shukla, CF APMP