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About APMP Fellows Christopher Kälin
ChrisKaelin

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Christopher Kälin, CPP APMP Fellow (Class of 2013)

Managing Partner, CSK Management Ltd.

Bio

Christopher S. Kälin is a global authority in bid and proposal management and the author of The Ultimate Bid and Proposal Compendium, which has become the number one reference book for bid and proposal managers across the planet. He is the Founder and Managing Partner of CSK Management. He works with companies around the world to win strategic deals and improve their success rates. He has helped them generate over 60 billion dollars in business across many industries, including IT, telecoms, defense, transportation, financial industries, event organization, gambling, and business outsourcing. He also conducts live and virtual training programs on how to win more business with bid and proposal best practices.

He is also a well-received speaker at business development conferences and sales conventions around the globe. He was co-founder and chairman of the German-speaking APMP chapter (Association of Proposal Management Professionals) and regional director for Europe/Africa. He is APMP-certified at Professional Level (CPP APMP) and is an APMP Approved Trainer. In 2013, he received the prestigious Fellows Award. He developed the BidMaster™ Framework and the Storyline Method™ for developing compelling proposals.

He graduated with a degree in Business Administration and Information Technology from Zurich University.

What does being an APMP Fellow mean to you?

APMP is the only organization that serves those with the same two passions I have: Managing and writing proposals. The brightest minds in the industry and the most passionate characters: I have met them all in the APMP universe, and many are Fellows. It makes me feel immensely proud to be a small part of this great community.

What's your best memory from attending an APMP event?

A lot of work... The first APMP event I ever attended was one that I had organized myself.

What advice do you have for a proposal professional entering our field?

Learn best practices, and get away from common practice! Learn, learn, learn!

As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.
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Suzanne Shields, CPP ES-M APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
Without APMP, I would not have the tools or knowledge of the industry to have the career I have today and the success I have experienced.
Liz Megli
Liz Megli, CF APMP
This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP
I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.
jill zander
Jill Zander, CF APMP
I would advise new professionals to take advantage of the resources that APMP offers. Not only do you have access to conferences and seminars through your chapter, but the free webinars and the robust network of professionals are great benefits that can help advance one’s career.
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Valerie Kessie, CP APMP
Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.
Gerald Stein
Gerald Stein, CF ES-M APMP
APMP is an organization full of hardworking, enthusiastic professionals who are dedicated to promoting their industry and practicing their craft.
HeatherFinch
Heather Finch, CF APMP
You can expand your network by attending the local Chapter webinar and events. They provide an opportunity to collaborate with like-minded individuals locally to create and share consumable content, ideas, tools, and resources.
Sonal
Sonal Bhatnagar, CP APMP, PMP
The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.
Mayura
Mayura Ravishankar, Proposal Associate