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IsabelMoritz

Isabel Moritz, CPP APMP Fellow (Class of 2018)

Bid Writer
Moritz Bid Support Ltd








Bio

Isabel is a freelance bid writer specializing in technical and engineering contracts, critical national infrastructure such as rail and road construction and maintenance, defense, communications, and technology. She also helps social enterprises and charities to submit funding applications on a pro bono basis. Isabel organized all the APMP evening training events across the UK between 2009 and 2016, having previously been on the membership team. Since then, she has worked with the University of Hertfordshire to include an APMP module in their new MSc degree course in Marketing Strategy. 

Previously she worked as a technical marketing manager for a US-based international biotech company, held a number of sales positions, and was also a PR account manager.

At home, Isabel prefers the outdoors, volunteering with local wildlife groups, riding, and also trying to improve her fencing technique.

What does being an APMP Fellow mean to you?

One never thinks that one deserves this level of approbation and being granted a Fellowship was a complete shock, but it makes me proud of my contribution to what is still a blossoming profession. I only hope to live up to it.

What's your best memory from attending an APMP event?

My first US Conference - coming into the main conference hall and seeing so many people and the exciting audio-visual displays - made me feel we'd grown up!

What advice do you have for a proposal professional entering our field?

Never hesitate to ask for help from your colleagues and others in the profession. I've always found a huge well of encouragement and expertise ready to be generously given.

 

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.
SarahChapman
Sarah Chapman, CP ES-M APMP
APMP has been instrumental in my success and has given me a framework in which to coach and mentor the bid and proposal stars of the future.
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Ceri Mescall, CPP APMP
Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.
LauraRispin
Laura Rispin, CP ES-M APMP
APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.
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Ailsa Tuck, CP APMP
Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.
Aynsley Davidson v2
Aynsley Davidson, CP APMP
I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!
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Bette Sturino, CP APMP
APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
AnantShukla
Anant Shukla, CF APMP
Without APMP, I would not have the tools or knowledge of the industry to have the career I have today and the success I have experienced.
Liz Megli
Liz Megli, CF APMP
This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP