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IsabelMoritz

Isabel Moritz, CPP APMP Fellow (Class of 2018)

Bid Writer
Moritz Bid Support Ltd








Bio

Isabel is a freelance bid writer specializing in technical and engineering contracts, critical national infrastructure such as rail and road construction and maintenance, defense, communications, and technology. She also helps social enterprises and charities to submit funding applications on a pro bono basis. Isabel organized all the APMP evening training events across the UK between 2009 and 2016, having previously been on the membership team. Since then, she has worked with the University of Hertfordshire to include an APMP module in their new MSc degree course in Marketing Strategy. 

Previously she worked as a technical marketing manager for a US-based international biotech company, held a number of sales positions, and was also a PR account manager.

At home, Isabel prefers the outdoors, volunteering with local wildlife groups, riding, and also trying to improve her fencing technique.

What does being an APMP Fellow mean to you?

One never thinks that one deserves this level of approbation and being granted a Fellowship was a complete shock, but it makes me proud of my contribution to what is still a blossoming profession. I only hope to live up to it.

What's your best memory from attending an APMP event?

My first US Conference - coming into the main conference hall and seeing so many people and the exciting audio-visual displays - made me feel we'd grown up!

What advice do you have for a proposal professional entering our field?

Never hesitate to ask for help from your colleagues and others in the profession. I've always found a huge well of encouragement and expertise ready to be generously given.

 

This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
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Dénes Máthé, CF ES-M APMP
During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.
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Karthik Koutharapu, CP APMP
This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP
APMP has been instrumental in my success and has given me a framework in which to coach and mentor the bid and proposal stars of the future.
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Ceri Mescall, CPP APMP
APMP has provided an incredible platform for seasoned individuals from the Proposal and Bid Management profession and young professionals who want to start their careers in this field.
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Mayura Ravishankar, Proposal Associate
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.
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Suzanne Shields, CPP ES-M APMP
With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.
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Norbert Thiemermann, CPP ES-M APMP
Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.
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Aynsley Davidson, CP APMP
Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.
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Laura Rispin, CP ES-M APMP