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IsabelMoritz

Isabel Moritz, CPP APMP Fellow (Class of 2018)

Bid Writer
Moritz Bid Support Ltd








Bio

Isabel is a freelance bid writer specializing in technical and engineering contracts, critical national infrastructure such as rail and road construction and maintenance, defense, communications, and technology. She also helps social enterprises and charities to submit funding applications on a pro bono basis. Isabel organized all the APMP evening training events across the UK between 2009 and 2016, having previously been on the membership team. Since then, she has worked with the University of Hertfordshire to include an APMP module in their new MSc degree course in Marketing Strategy. 

Previously she worked as a technical marketing manager for a US-based international biotech company, held a number of sales positions, and was also a PR account manager.

At home, Isabel prefers the outdoors, volunteering with local wildlife groups, riding, and also trying to improve her fencing technique.

What does being an APMP Fellow mean to you?

One never thinks that one deserves this level of approbation and being granted a Fellowship was a complete shock, but it makes me proud of my contribution to what is still a blossoming profession. I only hope to live up to it.

What's your best memory from attending an APMP event?

My first US Conference - coming into the main conference hall and seeing so many people and the exciting audio-visual displays - made me feel we'd grown up!

What advice do you have for a proposal professional entering our field?

Never hesitate to ask for help from your colleagues and others in the profession. I've always found a huge well of encouragement and expertise ready to be generously given.

 

I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!
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Bette Sturino, CP APMP
APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
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Anant Shukla, CF APMP
I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.
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Jill Zander, CF APMP
APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.
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Ailsa Tuck, CP APMP
APMP has been instrumental in my success and has given me a framework in which to coach and mentor the bid and proposal stars of the future.
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Ceri Mescall, CPP APMP
Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.
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Shubhada Kulkarni, CP APMP
APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.
Swapnil Patange
Swapnil Patange, CF APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
The time was a good investment, and I expect to reap benefits now and in the future!
Kelly Erickson
Kelly Erickson, CF APMP
Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.
Gerald Stein
Gerald Stein, CF ES-M APMP