Jay Herther

JayHerther

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Jay Herther, CPP APMP Fellow (Class of 2008)

Vice President, Business Winning
BAE Systems

Bio

Jay Herther has over 33 years of experience leading capture/proposal teams – the past 11 leading Business Winning.
Author of 13 APMP articles, has been the lead instructor for > 50 Business Winning workshops to over 1,000 people. Author of 500 BW articles/blogs. Member of Inc BD Council.

Jay has two Masters' degrees from MIT (Aero & Sloan Mgt) and has attended a Harvard Business School Executive program. Jay is a certified APMP (Association of Proposal Management Professionals) Professional, an APMP Fellow, and a recipient of the APMP Insight Award. He is a Shipley Certified BlackBelt. He has received several BAE Systems' Chairman Awards, including the 2013 Gold for “Closing the Gap in Business Winning.” Author of “Campaign to Win – the 13 Commandments” and “Whiffy – the Secrets of Remarkable Presentations.”

He is a lifelong continuous learner, mentor, trainer, and practitioner with a burning passion for winning business. He reads ~50 business books a year.

Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.

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Aynsley Davidson, CP APMP

I would advise new professionals to take advantage of the resources that APMP offers. Not only do you have access to conferences and seminars through your chapter, but the free webinars and the robust network of professionals are great benefits that can help advance one’s career.

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Valerie Kessie, CP APMP

This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.

Dénes Máthé, CF ES-M APMP

For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.

Anthony Rossi, CF APMP

Achieving certification sends a message to the world that I’m dedicated and accomplished as a proposal manager. I feel proud of earning this title and I encourage others to join our ranks.

Jessica Davis, CF APMP

APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.

Rita Mascia, CPP APMP

Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.

Gerald Stein, CF ES-M APMP

I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.

Jill Zander, CF APMP

APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.

Swapnil Patange

Swapnil Patange, CF APMP

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP