Jessica Morgenstern

JessicaMorgenstern

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Jessica Morgenstern, CP APMP Fellow (Class of 2007)

Vice President, Business Development Operations - Capture and Proposals
Applied Insight, LLC

Bio

Jessica is a Vice President at Applied Insight, LLC, where she manages all capture and proposal opportunities of all sizes for the Federal Government, including the Intelligence Community, Federal Civilian, and Department of Defense agencies. Jessica has had a long, 44-year career where she has worked successfully in every role in business development. When she is not working, you can look for her in her Master Gardener activities or working with young people who are applying for scholarships to college.

What does being an APMP Fellow mean to you?

Being an APMP Fellow means that I have the opportunity to share what I know with others.

What's your best memory from attending an APMP event?

The best memory from attending an APMP event is the opportunity to network with people I know or new people.

What advice do you have for a proposal professional entering our field?

Take advantage of every opportunity to learn. Listen to all. Participate in APMP events, webinars, and the like. Reach out to someone and ask them to mentor you.

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP

Achieving certification sends a message to the world that I’m dedicated and accomplished as a proposal manager. I feel proud of earning this title and I encourage others to join our ranks.

Jessica Davis, CF APMP

I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!

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Bette Sturino, CP APMP

Being an active APMP certified practitioner allowed me to recognize my hidden potential multifold (40u40, BPC Awards, BPC Speaker) and give back to the profession through the APMP community.

Karthik Koutharapu, CP APMP

APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.

Rita Mascia, CPP APMP

APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.

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Ailsa Tuck, CP APMP

As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.

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Suzanne Shields, CPP ES-M APMP

APMP is an organization full of hardworking, enthusiastic professionals who are dedicated to promoting their industry and practicing their craft.

Heather Finch, CF APMP

Without APMP, I would not have the tools or knowledge of the industry to have the career I have today and the success I have experienced.

Liz Megli, CF APMP

For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.

Anthony Rossi, CF APMP