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About APMP Fellows Krystn Macomber
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Krystn Macomber, CP APMP Fellow, LEED AP (Class of 2018)

Founder + CEO
Summit Strategy



Bio

Krystn brings more than 20 years of experience helping small and large organizations improve performance and operations to create high-performing marketing, pursuit, and business development teams. Often commended for the ability to strategically make an impact in a short period, Krystn successfully cultivates powerful relationships to break down organizational silos and align goals. She brings a unique client-centric focus to branding and marketing strategies, resulting in significant sales growth and improved win rates.

Krystn is the past board chair for the Association of Proposal Management Professionals (APMP), an 11,000-member, $2.5M professional association. She is an advisory board member of the UCI Customer Experience Program. In 2022, she was recognized as one of the 20 Most Inspiring Women Leaders by the Women Leaders Magazine.

Krystn is the founder + chief executive officer of Summit Strategy, an integrated marketing + proposal consulting firm helping B2G/B2B firms win more business through strategic planning, proposal development, branding, and training.

What does being an APMP Fellow mean to you?

I am proud to have demonstrated mastery of this profession and to have been recognized as an industry leader by the professional body for bids + proposals. It also means that my focus is now on giving back to the profession and organization that has already given me so much!

What's your best memory from attending an APMP event?

In the beginning of my career, I enjoyed meeting people who were in the same role as me and soaking up as much wisdom and knowledge as I could. As my career progressed, I enjoyed reconnecting with friends.

What advice do you have for a proposal professional entering our field?

Learn as much as you can and get involved. Your APMP membership will only be as good as the energy you put into it. Attend webinars, go to events, meet people, and sign up to volunteer for your chapter. There are so many folks who want to help you, and you just have to show up!

 

This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP
Without APMP, I would not have the tools or knowledge of the industry to have the career I have today and the success I have experienced.
Liz Megli
Liz Megli, CF APMP
The time was a good investment, and I expect to reap benefits now and in the future!
Kelly Erickson
Kelly Erickson, CF APMP
Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.
Aynsley Davidson v2
Aynsley Davidson, CP APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.
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Shubhada Kulkarni, CP APMP
The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.
Mayura
Mayura Ravishankar, Proposal Associate
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
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Dénes Máthé, CF ES-M APMP
Being an active APMP certified practitioner allowed me to recognize my hidden potential multifold (40u40, BPC Awards, BPC Speaker) and give back to the profession through the APMP community.
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Karthik Koutharapu, CP APMP
My experience, combined with the APMP Body of Knowledge, helped me obtain both the APMP Foundation exam and the Practitioners exam within a week.
Sonal
Sonal Bhatnagar, CP APMP, PMP