Marsha Lindquist

MarshaLindquist

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Marsha Lindquist, CPP APMP Fellow (Class of 2019)

President
Granite Leadership Strategies Inc.

Bio

Marsha Lindquist is an experienced pricing strategist & contracts professional. In her groundbreaking #1 Amazon Best-Selling book, Secrets of Strategic Pricing for Government Contractors Marsha Lindquist delivers the wisdom of strategic pricing for Federal proposals.

Marsha has built a tradition of quality consulting for Government contractors for over 30 years. She has wide-ranging experience with Government contracting firms–mostly scientific & high-technology companies. Marsha is adept in persuasive pricing that wins & is masterful in authoring customer-focused winning pricing strategies. She is described by clients as tenacious and a true pro. Ms. Lindquist has achieved the distinguished titles of NCMA Fellow, APMP Fellows & APMP Professional (CPP), and Future of Pricing Honoree by ProPricer. Marsha can be often seen hiking with her dog Ziva -a young Australian Shepherd with lots of energy.

What does being an APMP Fellow mean to you?

Recognition that peers and colleagues view my accomplishments with high regard.

What's your best memory from attending an APMP event?

Laughing with fellow colleagues multiple times.

What advice do you have for a proposal professional entering our field?

Participate by preparing and giving presentations in your chosen field.

Anything else you would like to share?

My best friends are APMP members and colleagues.

Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.

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Shubhada Kulkarni, CP APMP

The time was a good investment, and I expect to reap benefits now and in the future!

Kelly Erickson, CF APMP

As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.

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Suzanne Shields, CPP ES-M APMP

For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.

Anthony Rossi, CF APMP

Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.

Stephen Yuter, ES-M APMP

I would advise new professionals to take advantage of the resources that APMP offers. Not only do you have access to conferences and seminars through your chapter, but the free webinars and the robust network of professionals are great benefits that can help advance one’s career.

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Valerie Kessie, CP APMP

Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.

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Aynsley Davidson, CP APMP

During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.

Karthik Koutharapu, CP APMP

APMP is an organization full of hardworking, enthusiastic professionals who are dedicated to promoting their industry and practicing their craft.

Heather Finch, CF APMP

This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.

Dénes Máthé, CF ES-M APMP