Mitchell Reed

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Mitchell Reed, CPP APMP Fellow (Class of 2020)

Bio

Experienced Sales Operations and Proposal Management professional with over 30 years of experience with expertise in supporting government contracting and commercial companies. Research practitioner focused on customer/contractor relationships' impact on award decisions and recognized proposal management thought leader.

What does being an APMP Fellow mean to you?

Provides me the opportunity to represent APMP to the larger contracting industry and contribute to APMPs growth.

What's your best memory from attending an APMP event?

Receiving the John Elder APMP Journal Award at the APMP International Conference, Chicago, IL, May 2014 for best article (Managing Rapid Response Proposals) published in a single year in APMP’s Journal of the Association of Proposal Management Professionals (APMP Journal) – May 2014.

What advice do you have for a proposal professional entering our field?

Actively participate in your local chapter to develop your knowledge as well as your professional network.

I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!

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Bette Sturino, CP APMP

With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.

Norbert Thiemermann, CPP ES-M APMP

For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.

Anthony Rossi, CF APMP

APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.

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Ailsa Tuck, CP APMP

Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.

Stephen Yuter, ES-M APMP

I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.

Jill Zander, CF APMP

APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.

Rita Mascia, CPP APMP

The time was a good investment, and I expect to reap benefits now and in the future!

Kelly Erickson, CF APMP

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP

The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.

Mayura Ravishankar, Proposal Associate