Robert Lohfeld

RobertLohfeld

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Robert E. Lohfeld, Sr., Fellow APMP (Class of 2012)

CEO and Founder
Lohfeld Consulting Group, Inc.

Bio

Founded and serves as Chief Executive Officer (CEO) of the Lohfeld Consulting Group. The company provides full-service capture and proposal support for top-tier firms in the Government market, including 9 of the 10 top government contractors. Lohfeld Consulting supports over 500 companies in the Federal Civilian, Defense, Intelligence, and Global Government markets. Customers have high confidence in Lohfeld Consulting Group’s capabilities based on over $500 billion in Government contracts won, our Strength-Based Winning® techniques, and senior-level staff, which include 5 Association of Proposal Management Professional (APMP) Fellows.

As an active participant in the Government Consulting industry, Bob has served as Chairperson of the American Council for Technology Industry Advisory Council (ACT/IAC), Vice Chairperson of the Technology Council of Maryland (TCM), and a Board Member of the Armed Forces Communications and Electronics Association (AFCEA), Government Electronics Industry Association (GEIA), and APMP. Bob has won the prestigious Federal 100 Award three times.

Prior to founding Lohfeld Consulting, he served as Division President at Lockheed Martin.

APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.

Rita Mascia, CPP APMP

The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.

Sarah Chapman, CP ES-M APMP

For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.

Anthony Rossi, CF APMP

My experience, combined with the APMP Body of Knowledge, helped me obtain both the APMP Foundation exam and the Practitioners exam within a week.

Sonal Bhatnagar, CP APMP, PMP

The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.

Mayura Ravishankar, Proposal Associate

Being an active APMP certified practitioner allowed me to recognize my hidden potential multifold (40u40, BPC Awards, BPC Speaker) and give back to the profession through the APMP community.

Karthik Koutharapu, CP APMP

APMP has been instrumental in my success and has given me a framework in which to coach and mentor the bid and proposal stars of the future.

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Ceri Mescall, CPP APMP

This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.

Dénes Máthé, CF ES-M APMP

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP

Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.

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Shubhada Kulkarni, CP APMP