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RuthTurman

Ruth Turman, CP APMP Fellow (Class of 2012)

Senior Sales Operations Manager
Optum Serve (United Health Group)




Bio

Ruth is a Senior Sales Operations Manager at Optum Serve. She manages executive reporting of growth activities, oversees growth pipeline governance for three business units, administers the engagement of external proposals and other growth consultants, and contributes technology solutions in support of sales operations, governance, and proposal management functions.

Prior to joining Optum Serve, Ruth was a Senior Proposal Developer for Companion Data Services, LLC (CDS) for 18 years. In that capacity, she managed bids ranging from $1.5M to $1.5B, delivering winning proposals to U.S. Government agencies and state and local governments. Ruth was instrumental in introducing APMP best practices and certifications to CDS and its parent organization, BlueCross BlueShield of South Carolina.

Ruth has previously served on the APMP Board of Directors, as a chapter officer for the Florida Sunshine Chapter, served as a Bid & Proposal Con volunteer, contributed to several APMP committees, and continues to serve as a jurist for APMP's 40 under 40 recognition program.

Ruth is a world traveler, amateur photographer, and writer of children's fiction.

What does being an APMP Fellow mean to you?

Being an APMP Fellow is so much more than a recognition; it is a calling to continue to contribute to the profession that has provided us with such a rich, generous, and rewarding community of professionals.

What's your best memory from attending an APMP event?

There are so many, but a common thread is meeting and networking with other bid and proposal professionals who understand who we are, what we do, and that speak our language.

What advice do you have for a proposal professional entering our field?

Take advantage of APMP's opportunities to engage, network, learn, become accredited, mentor, serve and lead.

 

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.
Mayura
Mayura Ravishankar, Proposal Associate
APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
AnantShukla
Anant Shukla, CF APMP
This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP
I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!
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Bette Sturino, CP APMP
Without APMP, I would not have the tools or knowledge of the industry to have the career I have today and the success I have experienced.
Liz Megli
Liz Megli, CF APMP
APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.
Swapnil Patange
Swapnil Patange, CF APMP
During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.
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Karthik Koutharapu, CP APMP
Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.
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Shubhada Kulkarni, CP APMP
The time was a good investment, and I expect to reap benefits now and in the future!
Kelly Erickson
Kelly Erickson, CF APMP