Sandy Pullinger, CPP APMP Fellow (Class of 2019)
Founder
nFold
Bio
Sandy moved to the UK in 2020 after selling her proposal consultancy business, nFold. She is a seasoned entrepreneur with 30 years of experience in the proposal, software, and internet sectors. She is also a pioneer who has achieved many accolades.
She founded South Africa’s first proposal consultancy nFold, in 2001. In addition to winning bids with her clients from a variety of industries to the value of many hundreds of millions, Sandy has held various sales, marketing, and new business development roles. She also founded the local chapter of APMP in South Africa in 2009 and served as its first chairperson as well as the first global board member from Africa. As a volunteer for the Business Women’s Association, she started the Succeed Campaign to support women entrepreneurs.
Sandy graduated from UCT in Computer Science with first-class honors and is educated in business strategy. She is certified at APMP Professional Level and is an approved APMP trainer for ATO Strategic Proposals. In 2019 she was named a fellow of the APMP. In 2006 she was selected as a finalist for “Top ICT Businesswoman of Africa” by ForgeAhead. In 2007 she was selected as a finalist for the TWIB awards by the Department of Trade and Industry.
What does being an APMP Fellow mean to you?
After a career spent growing the proposal community in South Africa and inspiring proposal success, I was honoured to be named as a fellow by my peers.
What's your best memory from attending an APMP event?
When Colleen Jolly and Mike Parkinson wore hard hats and coveralls for DIY proposals at the first bid and proposal conference I attended, it encouraged me to unleash my own sense of creativity and mischief on my own presentations at several conferences in the US, UK and in South Africa.
What advice do you have for a proposal professional entering our field?
Acquire knowledge, care about people, and strive for excellence. And remember to breathe.
Anything else you would like to share?
I have always loved writing. When I write proposals, I look for the story. What do you love?
