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SarahHinchliffe

Sarah Hinchliffe, CPP APMP Fellow (Class of 2023)

Director
i4 Consultancy and Design Ltd

Bio

Over a thirty-year sales career in the technology industry, Sarah worked her way from a rookie to a director. Along the way, she developed a taste for bidding - it played to her strengths as a storyteller, an organizer and a timekeeper.

In 2012, Sarah decided to start giving back everything she'd learned to help others sell more - to commercial organizations and the public sector. She's been busy ever since and loving every minute.

Sarah's biggest love is words. Whenever she has a rare, spare minute, she devours hints and tips on style and grammar, structure and format. Over a decade ago, Lynne Truss's "Eats, shoots & leaves" reignited her indignation at sloppy writing. Sarah continuously strives to perfect her writing.

After doing her day job – fixing processes, managing bids, training, reviewing, writing and editing sales documents - she often presents for the APMP. She also writes articles for professional sales and bid publications to champion her trade.

 

APMP is an organization full of hardworking, enthusiastic professionals who are dedicated to promoting their industry and practicing their craft.
HeatherFinch
Heather Finch, CF APMP
During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.
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Karthik Koutharapu, CP APMP
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
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Dénes Máthé, CF ES-M APMP
The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.
Mayura
Mayura Ravishankar, Proposal Associate
Receiving Practitioner-level certification boosted my confidence and validated my experiences and professional growth in the bid and proposal industry. The badge is something that I see each day, and it motivates and encourages me to keep networking, learning, and elevating others in our combined professional development goals.
Kim Ruff
Kim Ruff, CP APMP
APMP has been instrumental in my success and has given me a framework in which to coach and mentor the bid and proposal stars of the future.
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Ceri Mescall, CPP APMP
APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.
ritamascia
Rita Mascia, CPP APMP
Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.
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Shubhada Kulkarni, CP APMP
Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.
Gerald Stein
Gerald Stein, CF ES-M APMP
APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.
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Ailsa Tuck, CP APMP