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About APMP Fellows Sunil Agrawal
SunilAgrawal

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Sunil Agrawal, CP APMP Fellow (Class of 2022)

Head of Strategy and PMO - Asia Pacific
ISS A/S


Bio

Sunil has over 21 years of successful career, spanning across Military and Corporate domains. Honed with military skills after ten years of an illustrious career with the Indian Air Force, Sunil started his second innings in the corporate world. He has since achieved an exponential rise in his career. He started as a Bid Manager in Thales, then moved to Ericsson as a Team Lead and went on to become the Global Head of Bid Management. He then moved to ISS A/S with the aim of designing and implementing a Commercial Centre of Excellence for Asia Pacific from scratch. He soon established this with a high-performance team based in India that comprised of Bid Management, Price Management, CRM administration and Performance Management, Graphics Designing, and Knowledge Management functions. He has now been promoted to Head of Strategy and PMO for Asia Pacific.

What does being an APMP Fellow mean to you?

Being in the elite group of advisors responsible for shaping the Winning Business ecosystem.

What's your best memory from attending an APMP event?

I always wanted a BPC event to be organized within the Asian sub-continent. Having the first flagship BPC Asia event in my hometown in Mumbai in 2022 is my best memory.

What advice do you have for a proposal professional entering our field?

I believe the proposal professional to be analogous to the Orchestrator of a symphony. In an orchestra, every musician is an expert. However, none can play a symphony unless led by an orchestrator. Similarly, sales, operations, and other organizational resources cannot complete a winning proposal unless led by a proposal professional. I want every proposal professional to believe this.

Anything else you want to add?

I have had a great journey with APMP since 2019. I started as an APMP India governing board member in 2019 and have been able to serve as the Chair and Past Chair of APMP India, where we saw tremendous growth and engagement, which led us to win the Stephen P Shipley Chapter of the Year Award. I have now got the honor and privilege of serving as a governing board member of the APMP HQ.

This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
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Dénes Máthé, CF ES-M APMP
The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.
SarahChapman
Sarah Chapman, CP ES-M APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.
Mayura
Mayura Ravishankar, Proposal Associate
APMP has provided an incredible platform for seasoned individuals from the Proposal and Bid Management profession and young professionals who want to start their careers in this field.
Mayura
Mayura Ravishankar, Proposal Associate
APMP has been instrumental in my success and has given me a framework in which to coach and mentor the bid and proposal stars of the future.
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Ceri Mescall, CPP APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
The time was a good investment, and I expect to reap benefits now and in the future!
Kelly Erickson
Kelly Erickson, CF APMP
I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.
jill zander
Jill Zander, CF APMP
Achieving certification sends a message to the world that I’m dedicated and accomplished as a proposal manager. I feel proud of earning this title and I encourage others to join our ranks.
Jessica Davis
Jessica Davis, CF APMP