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BetsyBlakney

Betsy Blakney, CPP APMP Fellow, CKM (Class of 2009)

Director, Proposal Operations (Retired)
CACI, Inc.-Federal









Bio

A member since 2009, Betsy has served as APMP CEO, COO, Secretary, and the Eastern Regional Representative of APMP International, the Chair for the NCA chapter, an APMP Certification Mentor, a member of the Blue Ribbon Panel of Experts for the APMP Body of Knowledge, as an Assistant Editor of the former APMP Journal, and co-authored the APMP Industry Glossary of Terms. A Certified Proposal Professional (CPP), Betsy spent many years serving as the lead facilitator for the APMP Quick Start Practitioner course at regional and international conferences.

What does being an APMP Fellow mean to you?

Being an APMP Fellow means I have demonstrated significant leadership and dedication to APMP's organizational growth and development from a programmatic and membership orientation.

What's your best memory from attending an APMP event?

Delivering my IGNITE Talk at the 2016 Bid and Proposal Con in Boston. My topic was "Making a Difference - One Book at a Time," - a story of my role as a steward of a Little Free Library in my community and becoming a literacy warrior in my 60s.

What advice do you have for a proposal professional entering our field?

Align yourself with an experienced mentor, listen carefully, and never stop learning.

APMP has provided an incredible platform for seasoned individuals from the Proposal and Bid Management profession and young professionals who want to start their careers in this field.
Mayura
Mayura Ravishankar, Proposal Associate
The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.
SarahChapman
Sarah Chapman, CP ES-M APMP
I would advise new professionals to take advantage of the resources that APMP offers. Not only do you have access to conferences and seminars through your chapter, but the free webinars and the robust network of professionals are great benefits that can help advance one’s career.
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Valerie Kessie, CP APMP
Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.
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Shubhada Kulkarni, CP APMP
Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.
Gerald Stein
Gerald Stein, CF ES-M APMP
As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.
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Suzanne Shields, CPP ES-M APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
AnantShukla
Anant Shukla, CF APMP
APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.
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Ailsa Tuck, CP APMP
This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP