Betsy Blakney

BetsyBlakney

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Betsy Blakney, CPP APMP Fellow, CKM (Class of 2009)

Director, Proposal Operations (Retired)
CACI, Inc.-Federal

Bio

A member since 2009, Betsy has served as APMP CEO, COO, Secretary, and the Eastern Regional Representative of APMP International, the Chair for the NCA chapter, an APMP Certification Mentor, a member of the Blue Ribbon Panel of Experts for the APMP Body of Knowledge, as an Assistant Editor of the former APMP Journal, and co-authored the APMP Industry Glossary of Terms. A Certified Proposal Professional (CPP), Betsy spent many years serving as the lead facilitator for the APMP Quick Start Practitioner course at regional and international conferences.

What does being an APMP Fellow mean to you?

Being an APMP Fellow means I have demonstrated significant leadership and dedication to APMP's organizational growth and development from a programmatic and membership orientation.

What's your best memory from attending an APMP event?

Delivering my IGNITE Talk at the 2016 Bid and Proposal Con in Boston. My topic was "Making a Difference - One Book at a Time," - a story of my role as a steward of a Little Free Library in my community and becoming a literacy warrior in my 60s.

What advice do you have for a proposal professional entering our field?

Align yourself with an experienced mentor, listen carefully, and never stop learning.

The time was a good investment, and I expect to reap benefits now and in the future!

Kelly Erickson, CF APMP

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP

APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.

Rita Mascia, CPP APMP

As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.

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Suzanne Shields, CPP ES-M APMP

Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.

Stephen Yuter, ES-M APMP

APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.

Swapnil Patange

Swapnil Patange, CF APMP

I would advise new professionals to take advantage of the resources that APMP offers. Not only do you have access to conferences and seminars through your chapter, but the free webinars and the robust network of professionals are great benefits that can help advance one’s career.

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Valerie Kessie, CP APMP

APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.

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Ailsa Tuck, CP APMP

Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.

Gerald Stein, CF ES-M APMP

Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.

Laura Rispin, CP ES-M APMP