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BobFrey

Dr. Robert S. Frey, APMP Fellow (Class of 2006)

Co-Owner/Principal
Successful Proposal Strategies, LLC



Bio

Dr. Bob Frey is a dynamic and highly productive proposal professional with 36 years of significant, trend-setting accomplishments and thought leadership. This is evidenced by his multiple speaking engagements with the Association of Proposal Management Professionals (APMP) and the Project Management Institute (PMI) in the United States and Canada. He was selected to be an APMP Fellow in 2006 in New Orleans.

Dr. Bob has helped his customers to win more than $8.394 Billion dollars of funded Federal contracts during the past 15 years alone. He has supported three winning Billion-dollar proposals, two for NASA and one with the Department of Energy. His 722-page book, Successful Proposal Strategies for Small Businesses, has been published in six editions by Artech House, Inc., based in Boston and London. In 2023, Artech House will publish a new and updated version of that book entitled Successful Proposal Strategies On-the-Go! which builds on real-world vignettes and will be written in a conversational style.

What does being an APMP Fellow mean to you?

My APMP Fellow honor is a source of significant professional gratification. It serves as tangible evidence of my contributions over time to the proposal arena.

What's your best memory from attending an APMP event?

Presenting in Savannah, Georgia, on the critical importance of the Blue Team Review process.

What advice do you have for a proposal professional entering our field?

Be a sponge--learn as much as possible about the Federal Government's acquisition process, as well as your organization's capture and proposal processes. Be open to shouldering new and demanding assignments. Become acquainted with what your organization is selling, to include its technical service offerings.

Anything else you would like to share?

Proposal winning is a Team sport. No one person wins a Federal Government proposal.

The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.
SarahChapman
Sarah Chapman, CP ES-M APMP
This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.
jill zander
Jill Zander, CF APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
APMP is an organization full of hardworking, enthusiastic professionals who are dedicated to promoting their industry and practicing their craft.
HeatherFinch
Heather Finch, CF APMP
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
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Dénes Máthé, CF ES-M APMP
The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.
Mayura
Mayura Ravishankar, Proposal Associate
APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
AnantShukla
Anant Shukla, CF APMP
I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!
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Bette Sturino, CP APMP