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About APMP Fellows Bobbie O'Brien
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Bobbie O'Brien, CF APMP Fellow (Class of 2010)

Proposal Management Consultant
RFP Mgmt / Proposal Solutions







Bio

Here are just two of many highlights during the past 30 years in the federal procurement world. First would be working with an amazing team that persevered through multiple submissions of thousands and thousands of pages (and three-inch 3-ring binders) and successfully winning an A-76 bid – even after a protest by the Navy; inherently governmental vs. outsourcing; fascinating experience.

Second would be participating with different teams and in different capacities on a major IDIQ multiple award contract that has spanned three iterations over the past 12 years and represents critical advanced cyber technologies: unimaginable advances and capabilities.

Prior to then, during my years in California, a long time ago, working with a firm that had a beautiful view of the San Francisco Bay in Sausalito, I worked with a company involved in a tax court lawsuit that upheld the characteristics of limited partnerships vs being taxed as corporations. This favorable determination has had ongoing impacts on all limited partnership investments since. Very interesting having a representative of the IRS sitting in your office for an extended period of time; great stories. (Phillip G. Larson v. Commissioner of IRS)

With what little free time I have, I am very involved locally with a number of community service organizations and non-profits. As a community advocate, I participate and collaborate with our city boards and council. Assisted in helping to codify a new zoning district to protect critically important lands impacting the original Erie Canal and an adjoining Revolutionary War battlefield.

What does being an APMP Fellow mean to you?

An honor to be recognized as someone who has contributed to the growth and professionalism of our industry.

What's your best memory from attending an APMP event?

The "ah ha" moment of realizing how many others share our experiences. Also, meeting the challenge posed to me to wear a tutu for my Ignite presentation -- I added a t-shirt and boa to complement the outfit!

What advice do you have for a proposal professional entering our field?

Do not hesitate to reach out with any questions, ideas, etc. That's what APMP is all about. It helps our industry continue to grow and evolve. We all benefit from new ideas and perspectives.

 

This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP
Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.
Gerald Stein
Gerald Stein, CF ES-M APMP
APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.
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Ailsa Tuck, CP APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
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Dénes Máthé, CF ES-M APMP
The time was a good investment, and I expect to reap benefits now and in the future!
Kelly Erickson
Kelly Erickson, CF APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
APMP has provided an incredible platform for seasoned individuals from the Proposal and Bid Management profession and young professionals who want to start their careers in this field.
Mayura
Mayura Ravishankar, Proposal Associate
APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.
Swapnil Patange
Swapnil Patange, CF APMP
Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.
Yuter
Stephen Yuter, ES-M APMP