Cathy Day

CathyDay

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Cathy Day, CAP CPP APMP Fellow (Class of 2008)

Senior Trainer and Consultant
Shipley Ltd.

Bio

Cathy is a Senior Trainer and Consultant at Shipley Ltd in the UK where she has worked for the last 20 years. She delivers Shipley training programs and workshops across industry worldwide. She is passionate about helping individuals be the best that they can be within the business winning lifecycle.

As the developer of APMP's core certifications and retired APMP Chief Examiner, she continues to train and coach members through their journey to become certified and increase their recognition.

At home Cathy is an avid reader, enjoys theatre and film and long walks with the dog whatever the weather!

What's your best memory from attending an APMP event?

Dinner with Charlie Divine, and maybe a dozen others in New Orleans a good few years ago, and hearing the story Charlie told about his old family recipe for chicken bone soup!! It kept those around the table laughing all night, and we still laugh about it. Good friends are my abiding memory of APMP events.

What advice do you have for a proposal professional entering our field?

Today within APMP, there are so many people to take advice from or seek help from. Reach out to your local Chapter or someone you have met or heard of within the APMP to get that advice or help, and an added bonus is that you will make lifelong friends.

My experience, combined with the APMP Body of Knowledge, helped me obtain both the APMP Foundation exam and the Practitioners exam within a week.

Sonal Bhatnagar, CP APMP, PMP

APMP has provided an incredible platform for seasoned individuals from the Proposal and Bid Management profession and young professionals who want to start their careers in this field.

Mayura Ravishankar, Proposal Associate

Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.

Kulkarni Shubhada photo

Shubhada Kulkarni, CP APMP

This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.

Brittany Guzman

Brittany Guzman, CF APMP

Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.

Gerald Stein, CF ES-M APMP

With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.

Norbert Thiemermann, CPP ES-M APMP

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP

Being an active APMP certified practitioner allowed me to recognize my hidden potential multifold (40u40, BPC Awards, BPC Speaker) and give back to the profession through the APMP community.

Karthik Koutharapu, CP APMP

I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.

Jill Zander, CF APMP

APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.

Swapnil Patange

Swapnil Patange, CF APMP