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About APMP Fellows Christopher Kälin
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Christopher Kälin, CPP APMP Fellow (Class of 2013)

Managing Partner, CSK Management Ltd.

Bio

Christopher S. Kälin is a global authority in bid and proposal management and the author of The Ultimate Bid and Proposal Compendium, which has become the number one reference book for bid and proposal managers across the planet. He is the Founder and Managing Partner of CSK Management. He works with companies around the world to win strategic deals and improve their success rates. He has helped them generate over 60 billion dollars in business across many industries, including IT, telecoms, defense, transportation, financial industries, event organization, gambling, and business outsourcing. He also conducts live and virtual training programs on how to win more business with bid and proposal best practices.

He is also a well-received speaker at business development conferences and sales conventions around the globe. He was co-founder and chairman of the German-speaking APMP chapter (Association of Proposal Management Professionals) and regional director for Europe/Africa. He is APMP-certified at Professional Level (CPP APMP) and is an APMP Approved Trainer. In 2013, he received the prestigious Fellows Award. He developed the BidMaster™ Framework and the Storyline Method™ for developing compelling proposals.

He graduated with a degree in Business Administration and Information Technology from Zurich University.

What does being an APMP Fellow mean to you?

APMP is the only organization that serves those with the same two passions I have: Managing and writing proposals. The brightest minds in the industry and the most passionate characters: I have met them all in the APMP universe, and many are Fellows. It makes me feel immensely proud to be a small part of this great community.

What's your best memory from attending an APMP event?

A lot of work... The first APMP event I ever attended was one that I had organized myself.

What advice do you have for a proposal professional entering our field?

Learn best practices, and get away from common practice! Learn, learn, learn!

APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.
Swapnil Patange
Swapnil Patange, CF APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
AnantShukla
Anant Shukla, CF APMP
Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.
Aynsley Davidson v2
Aynsley Davidson, CP APMP
With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.
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Norbert Thiemermann, CPP ES-M APMP
APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.
ritamascia
Rita Mascia, CPP APMP
The time was a good investment, and I expect to reap benefits now and in the future!
Kelly Erickson
Kelly Erickson, CF APMP
APMP has been instrumental in my success and has given me a framework in which to coach and mentor the bid and proposal stars of the future.
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Ceri Mescall, CPP APMP
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
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Dénes Máthé, CF ES-M APMP
You can expand your network by attending the local Chapter webinar and events. They provide an opportunity to collaborate with like-minded individuals locally to create and share consumable content, ideas, tools, and resources.
Sonal
Sonal Bhatnagar, CP APMP, PMP