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Dennis Green, APMP Fellow (Class of 2003)

Proposal Consultant

Bio

Forty-year legacy producing competitive proposals. Over 50 client companies supported. Systems methodologist with a preference for ‘Graphics First’ development strategies. Founder and first President of APMP National Capital Area (NCA) chapter (1993-1994). Founder and first Managing Editor, APMP’s “Proposal Management” Professional Journal (1998-2003). Mentor, APMP Mentor-Protégé Program (2019-2021). Author of multiple proposal management articles. Presenter at multiple proposal-related conferences. APMP Member #300. Winning heritage, consistently tracking success at 80-90+ percent. Presently, happily distracted with travel, year-round sea kayaking adventures, and an attempt to author a biography, but still making time for several proposal engagements each year.

What does being an APMP Fellow mean to you?

Community. Colleagues. Professional acknowledgment and support.

What's your best memory from attending an APMP event?

Many great memories over many years include meeting (and learning from) Dick Eassom’s alter-ego “Wordman”; sipping Gruet champagne at a winery in Albuquerque, NM, with Charlie Divine and Neil Cobb; winning a small jackpot at a casino outside the New Orleans convention--and having the discipline to walk away with the winnings; participating in early certification concept discussions with the national board of directors; being entertained by brilliant presentation duo of BJ Lownie and Jon Williams; hearing multiple insider stories about novelistic proposal wins; or hitch-hiking home from a Monterey, CA conference--not in a car, but in Steve Myers’ business jet. Who could pick a favorite from memories such as these?

What advice do you have for a proposal professional entering our field?

If you really like proposals, go all in--full emersion--100% commit to learning everything you can. It's not an easy profession, but it can give great rewards. If you can't commit, seek something else.

 Anything else you would like to add?

Anything worth doing is worth overdoing. (One man's recipe for a happy life.)

APMP has provided an incredible platform for seasoned individuals from the Proposal and Bid Management profession and young professionals who want to start their careers in this field.
Mayura
Mayura Ravishankar, Proposal Associate
APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
AnantShukla
Anant Shukla, CF APMP
APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.
Swapnil Patange
Swapnil Patange, CF APMP
Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.
Gerald Stein
Gerald Stein, CF ES-M APMP
The time was a good investment, and I expect to reap benefits now and in the future!
Kelly Erickson
Kelly Erickson, CF APMP
As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.
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Suzanne Shields, CPP ES-M APMP
APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.
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Ailsa Tuck, CP APMP
During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.
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Karthik Koutharapu, CP APMP
APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.
ritamascia
Rita Mascia, CPP APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP