Dennis Green

Dennis Green

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Dennis Green, APMP Fellow (Class of 2003)

Proposal Consultant

Bio

Forty-year legacy producing competitive proposals. Over 50 client companies supported. Systems methodologist with a preference for ‘Graphics First’ development strategies. Founder and first President of APMP National Capital Area (NCA) chapter (1993-1994). Founder and first Managing Editor, APMP’s “Proposal Management” Professional Journal (1998-2003). Mentor, APMP Mentor-Protégé Program (2019-2021). Author of multiple proposal management articles. Presenter at multiple proposal-related conferences. APMP Member #300. Winning heritage, consistently tracking success at 80-90+ percent. Presently, happily distracted with travel, year-round sea kayaking adventures, and an attempt to author a biography, but still making time for several proposal engagements each year.

What does being an APMP Fellow mean to you?

Community. Colleagues. Professional acknowledgment and support.

What's your best memory from attending an APMP event?

Many great memories over many years include meeting (and learning from) Dick Eassom’s alter-ego “Wordman”; sipping Gruet champagne at a winery in Albuquerque, NM, with Charlie Divine and Neil Cobb; winning a small jackpot at a casino outside the New Orleans convention--and having the discipline to walk away with the winnings; participating in early certification concept discussions with the national board of directors; being entertained by brilliant presentation duo of BJ Lownie and Jon Williams; hearing multiple insider stories about novelistic proposal wins; or hitch-hiking home from a Monterey, CA conference--not in a car, but in Steve Myers’ business jet. Who could pick a favorite from memories such as these?

What advice do you have for a proposal professional entering our field?

If you really like proposals, go all in--full emersion--100% commit to learning everything you can. It's not an easy profession, but it can give great rewards. If you can't commit, seek something else.

Anything else you would like to add?

Anything worth doing is worth overdoing. (One man's recipe for a happy life.)

This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.

Dénes Máthé, CF ES-M APMP

Achieving certification sends a message to the world that I’m dedicated and accomplished as a proposal manager. I feel proud of earning this title and I encourage others to join our ranks.

Jessica Davis, CF APMP

This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.

Brittany Guzman

Brittany Guzman, CF APMP

As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.

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Suzanne Shields, CPP ES-M APMP

During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.

Karthik Koutharapu, CP APMP

Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.

Gerald Stein, CF ES-M APMP

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP

APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.

Rita Mascia, CPP APMP

I would advise new professionals to take advantage of the resources that APMP offers. Not only do you have access to conferences and seminars through your chapter, but the free webinars and the robust network of professionals are great benefits that can help advance one’s career.

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Valerie Kessie, CP APMP

I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!

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Bette Sturino, CP APMP