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DickEassom

Dick Eassom, CF APMP Fellow (Class of 2004)

Vice President, Corporate Support
SMA, Inc.



Bio

Dick has been with SMA since 1998 and serves as Vice President for Corporate Support on SMA’s Leadership Team. Among his many other responsibilities, he leads SMA’s internal Proposal Development Center and its Publications Department.

He has nearly 30 years of experience developing winning proposals for clients in the US, UK, Australia, Canada, and Germany across a wide range of domains, including radio communications, space and satellites, C4ISR systems, base operations logistics, and medical claims insurance operations.

Prior to joining SMA, Dick was with GEC-Marconi Communications in the UK for over 20 years specializing in high-frequency (HF) and tropospheric scatter military radio communications.

He has a BSc in Electrical and Electronic Engineering from the University of Leeds, UK, and is a certified Fellow of the Association of Proposal Management Professionals (APMP). He has been an APMP member since 2001, including five years on the APMP Board of Directors, and is a recipient of APMP’s William C. McRea Founders Award. He has served on the Board of the APMP Western Chapter (previously the APMP California Chapter) since 2013.

What does being an APMP Fellow mean to you?

Recognition of my contributions to APMP as an organization and the capture and proposal industry.

What's your best memory from attending an APMP event?

Unexpectedly being inducted as an APMP Fellow; Chairing the 2007 Annual Conference in Savannah; unexpectedly receiving the APMP Founders Award; and many more over the years.

What advice do you have for a proposal professional entering our field?

  1. Get certified.
  2. Get involved with your local chapter.
  3. Don't be afraid to share your expertise and experience with others.

Anything else you would like to share?

Looking forward to continuing to support APMP's mission!

APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.
Swapnil Patange
Swapnil Patange, CF APMP
Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.
LauraRispin
Laura Rispin, CP ES-M APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.
Yuter
Stephen Yuter, ES-M APMP
Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.
Kulkarni Shubhada photo
Shubhada Kulkarni, CP APMP
Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.
Aynsley Davidson v2
Aynsley Davidson, CP APMP
This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP
Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.
Gerald Stein
Gerald Stein, CF ES-M APMP
I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.
jill zander
Jill Zander, CF APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
Picture Square
Florian Lamisch, CF ES-M APMP