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DickEassom

Dick Eassom, CF APMP Fellow (Class of 2004)

Vice President, Corporate Support
SMA, Inc.



Bio

Dick has been with SMA since 1998 and serves as Vice President for Corporate Support on SMA’s Leadership Team. Among his many other responsibilities, he leads SMA’s internal Proposal Development Center and its Publications Department.

He has nearly 30 years of experience developing winning proposals for clients in the US, UK, Australia, Canada, and Germany across a wide range of domains, including radio communications, space and satellites, C4ISR systems, base operations logistics, and medical claims insurance operations.

Prior to joining SMA, Dick was with GEC-Marconi Communications in the UK for over 20 years specializing in high-frequency (HF) and tropospheric scatter military radio communications.

He has a BSc in Electrical and Electronic Engineering from the University of Leeds, UK, and is a certified Fellow of the Association of Proposal Management Professionals (APMP). He has been an APMP member since 2001, including five years on the APMP Board of Directors, and is a recipient of APMP’s William C. McRea Founders Award. He has served on the Board of the APMP Western Chapter (previously the APMP California Chapter) since 2013.

What does being an APMP Fellow mean to you?

Recognition of my contributions to APMP as an organization and the capture and proposal industry.

What's your best memory from attending an APMP event?

Unexpectedly being inducted as an APMP Fellow; Chairing the 2007 Annual Conference in Savannah; unexpectedly receiving the APMP Founders Award; and many more over the years.

What advice do you have for a proposal professional entering our field?

  1. Get certified.
  2. Get involved with your local chapter.
  3. Don't be afraid to share your expertise and experience with others.

Anything else you would like to share?

Looking forward to continuing to support APMP's mission!

APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.
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Swapnil Patange, CF APMP
Being an active APMP certified practitioner allowed me to recognize my hidden potential multifold (40u40, BPC Awards, BPC Speaker) and give back to the profession through the APMP community.
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Karthik Koutharapu, CP APMP
Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.
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Aynsley Davidson, CP APMP
Without APMP, I would not have the tools or knowledge of the industry to have the career I have today and the success I have experienced.
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Liz Megli, CF APMP
APMP has provided an incredible platform for seasoned individuals from the Proposal and Bid Management profession and young professionals who want to start their careers in this field.
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Mayura Ravishankar, Proposal Associate
APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.
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Rita Mascia, CPP APMP
My experience, combined with the APMP Body of Knowledge, helped me obtain both the APMP Foundation exam and the Practitioners exam within a week.
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Sonal Bhatnagar, CP APMP, PMP
APMP has been instrumental in my success and has given me a framework in which to coach and mentor the bid and proposal stars of the future.
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Ceri Mescall, CPP APMP
Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.
LauraRispin
Laura Rispin, CP ES-M APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP