skip to main content
EdwardAlexander

Edward Alexander, CPP APMP Fellow (Class of 2009)

Vice President (Retired)
Shipley Associates








Bio

Ed was a dynamic, seasoned platform professional certified to provide consulting in training, capture/proposal consulting, and process consulting. He led capture and proposal efforts that resulted in $2.6B and $5.3B wins. Ed designed and delivered many of the Shipley training courses offered. He taught more than 1,000 workshops and trained more than 20,000 participants in more than 20 countries for more than 400 companies.

He was the first in the USA to be certified at the CPP level.
A retired Army Colonel, he served more than 28 years at all levels of command and staff, including two years of combat in Vietnam.

What does being an APMP Fellow mean to you?

Being an APMP Fellow is important to me in that my peers recognize the contributions I have made to our craft and that I can be an example to others who strive to excel in our profession.

What's your best memory from attending an APMP event?

Receiving my APMP Fellow plaque at the APMP conference in Chandler, AZ. It was a very humbling experience with the Native American blessing/portion of the ceremony.

What advice do you have for a proposal professional entering our field?

Access our Body of Knowledge and leverage the experiences/input from others before you to make your job easier and to apply best practices.

 

Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.
LauraRispin
Laura Rispin, CP ES-M APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
Being an active APMP certified practitioner allowed me to recognize my hidden potential multifold (40u40, BPC Awards, BPC Speaker) and give back to the profession through the APMP community.
KK 2
Karthik Koutharapu, CP APMP
As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.
289 20220826104813307 200X200
Suzanne Shields, CPP ES-M APMP
This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP
I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.
jill zander
Jill Zander, CF APMP
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
1516307239822
Dénes Máthé, CF ES-M APMP
Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.
Aynsley Davidson v2
Aynsley Davidson, CP APMP
Receiving Practitioner-level certification boosted my confidence and validated my experiences and professional growth in the bid and proposal industry. The badge is something that I see each day, and it motivates and encourages me to keep networking, learning, and elevating others in our combined professional development goals.
Kim Ruff
Kim Ruff, CP APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
Picture Square
Florian Lamisch, CF ES-M APMP