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EdwardAlexander

Edward Alexander, CPP APMP Fellow (Class of 2009)

Vice President (Retired)
Shipley Associates








Bio

Ed was a dynamic, seasoned platform professional certified to provide consulting in training, capture/proposal consulting, and process consulting. He led capture and proposal efforts that resulted in $2.6B and $5.3B wins. Ed designed and delivered many of the Shipley training courses offered. He taught more than 1,000 workshops and trained more than 20,000 participants in more than 20 countries for more than 400 companies.

He was the first in the USA to be certified at the CPP level.
A retired Army Colonel, he served more than 28 years at all levels of command and staff, including two years of combat in Vietnam.

What does being an APMP Fellow mean to you?

Being an APMP Fellow is important to me in that my peers recognize the contributions I have made to our craft and that I can be an example to others who strive to excel in our profession.

What's your best memory from attending an APMP event?

Receiving my APMP Fellow plaque at the APMP conference in Chandler, AZ. It was a very humbling experience with the Native American blessing/portion of the ceremony.

What advice do you have for a proposal professional entering our field?

Access our Body of Knowledge and leverage the experiences/input from others before you to make your job easier and to apply best practices.

 

Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.
LauraRispin
Laura Rispin, CP ES-M APMP
During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.
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Karthik Koutharapu, CP APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.
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Rita Mascia, CPP APMP
Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.
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Aynsley Davidson, CP APMP
Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.
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Shubhada Kulkarni, CP APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!
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Bette Sturino, CP APMP
APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
AnantShukla
Anant Shukla, CF APMP
APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.
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Ailsa Tuck, CP APMP