skip to main content
IsabelMoritz

Isabel Moritz, CPP APMP Fellow (Class of 2018)

Bid Writer
Moritz Bid Support Ltd








Bio

Isabel is a freelance bid writer specializing in technical and engineering contracts, critical national infrastructure such as rail and road construction and maintenance, defense, communications, and technology. She also helps social enterprises and charities to submit funding applications on a pro bono basis. Isabel organized all the APMP evening training events across the UK between 2009 and 2016, having previously been on the membership team. Since then, she has worked with the University of Hertfordshire to include an APMP module in their new MSc degree course in Marketing Strategy. 

Previously she worked as a technical marketing manager for a US-based international biotech company, held a number of sales positions, and was also a PR account manager.

At home, Isabel prefers the outdoors, volunteering with local wildlife groups, riding, and also trying to improve her fencing technique.

What does being an APMP Fellow mean to you?

One never thinks that one deserves this level of approbation and being granted a Fellowship was a complete shock, but it makes me proud of my contribution to what is still a blossoming profession. I only hope to live up to it.

What's your best memory from attending an APMP event?

My first US Conference - coming into the main conference hall and seeing so many people and the exciting audio-visual displays - made me feel we'd grown up!

What advice do you have for a proposal professional entering our field?

Never hesitate to ask for help from your colleagues and others in the profession. I've always found a huge well of encouragement and expertise ready to be generously given.

 

For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.
Swapnil Patange
Swapnil Patange, CF APMP
APMP has been instrumental in my success and has given me a framework in which to coach and mentor the bid and proposal stars of the future.
Mescall Ceri Photo
Ceri Mescall, CPP APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
Picture Square
Florian Lamisch, CF ES-M APMP
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
1516307239822
Dénes Máthé, CF ES-M APMP
APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
AnantShukla
Anant Shukla, CF APMP
The time was a good investment, and I expect to reap benefits now and in the future!
Kelly Erickson
Kelly Erickson, CF APMP
As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.
289 20220826104813307 200X200
Suzanne Shields, CPP ES-M APMP
Without APMP, I would not have the tools or knowledge of the industry to have the career I have today and the success I have experienced.
Liz Megli
Liz Megli, CF APMP
I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!
BetteSturino125x150
Bette Sturino, CP APMP