Isabel Moritz

IsabelMoritz

Back to Fellows Directory

Isabel Moritz, CPP APMP Fellow (Class of 2018)

Bid Writer
Moritz Bid Support Ltd

Bio

Isabel is a freelance bid writer specializing in technical and engineering contracts, critical national infrastructure such as rail and road construction and maintenance, defense, communications, and technology. She also helps social enterprises and charities to submit funding applications on a pro bono basis. Isabel organized all the APMP evening training events across the UK between 2009 and 2016, having previously been on the membership team. Since then, she has worked with the University of Hertfordshire to include an APMP module in their new MSc degree course in Marketing Strategy.

Previously she worked as a technical marketing manager for a US-based international biotech company, held a number of sales positions, and was also a PR account manager.

At home, Isabel prefers the outdoors, volunteering with local wildlife groups, riding, and also trying to improve her fencing technique.

What does being an APMP Fellow mean to you?

One never thinks that one deserves this level of approbation and being granted a Fellowship was a complete shock, but it makes me proud of my contribution to what is still a blossoming profession. I only hope to live up to it.

What's your best memory from attending an APMP event?

My first US Conference - coming into the main conference hall and seeing so many people and the exciting audio-visual displays - made me feel we'd grown up!

What advice do you have for a proposal professional entering our field?

Never hesitate to ask for help from your colleagues and others in the profession. I've always found a huge well of encouragement and expertise ready to be generously given.

I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.

Jill Zander, CF APMP

Achieving certification sends a message to the world that I’m dedicated and accomplished as a proposal manager. I feel proud of earning this title and I encourage others to join our ranks.

Jessica Davis, CF APMP

I would advise new professionals to take advantage of the resources that APMP offers. Not only do you have access to conferences and seminars through your chapter, but the free webinars and the robust network of professionals are great benefits that can help advance one’s career.

3. Kessie Valerie photo

Valerie Kessie, CP APMP

APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.

Rita Mascia, CPP APMP

This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.

Brittany Guzman

Brittany Guzman, CF APMP

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP

For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.

Anthony Rossi, CF APMP

Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.

Laura Rispin, CP ES-M APMP

The time was a good investment, and I expect to reap benefits now and in the future!

Kelly Erickson, CF APMP

This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.

Dénes Máthé, CF ES-M APMP