Jay Herther

JayHerther

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Jay Herther, CPP APMP Fellow (Class of 2008)

Vice President, Business Winning
BAE Systems

Bio

Jay Herther has over 33 years of experience leading capture/proposal teams – the past 11 leading Business Winning.
Author of 13 APMP articles, has been the lead instructor for > 50 Business Winning workshops to over 1,000 people. Author of 500 BW articles/blogs. Member of Inc BD Council.

Jay has two Masters' degrees from MIT (Aero & Sloan Mgt) and has attended a Harvard Business School Executive program. Jay is a certified APMP (Association of Proposal Management Professionals) Professional, an APMP Fellow, and a recipient of the APMP Insight Award. He is a Shipley Certified BlackBelt. He has received several BAE Systems' Chairman Awards, including the 2013 Gold for “Closing the Gap in Business Winning.” Author of “Campaign to Win – the 13 Commandments” and “Whiffy – the Secrets of Remarkable Presentations.”

He is a lifelong continuous learner, mentor, trainer, and practitioner with a burning passion for winning business. He reads ~50 business books a year.

I would advise new professionals to take advantage of the resources that APMP offers. Not only do you have access to conferences and seminars through your chapter, but the free webinars and the robust network of professionals are great benefits that can help advance one’s career.

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Valerie Kessie, CP APMP

Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.

Gerald Stein, CF ES-M APMP

This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.

Dénes Máthé, CF ES-M APMP

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP

Without APMP, I would not have the tools or knowledge of the industry to have the career I have today and the success I have experienced.

Liz Megli, CF APMP

Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.

Stephen Yuter, ES-M APMP

The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.

Mayura Ravishankar, Proposal Associate

Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.

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Shubhada Kulkarni, CP APMP

Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.

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Aynsley Davidson, CP APMP

APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.

Anant Shukla, CF APMP