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About APMP Fellows Kirste Webb
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Kirste Webb, CF APMP Fellow (Class of 2010)

Director of Growth, Environmental Services
Aleut Federal, LLC




Bio

Kirste brings more than 36 years of experience providing support in all facets of business development and marketing services, including identifying and targeting opportunities, identifying potential team partners and competitors, developing strategies for new opportunities, managing conferences, and developing proposals. Currently, she is Director of Growth for Aleut Federal's Environmental Services Group, comprised of multiple 8(a) and small disadvantaged Alaskan Native Corporations. In this role, she plays a key role in defining and implementing the growth strategy for the environmental services line of business, including defining teaming and pursuit strategies. Over the past 12 years, Kirste has been working with small businesses in a variety of industries, including environmental management, construction, information technology, and manufacturing. She provides expertise in helping businesses build their business development capabilities as well as understanding the unique requirements associated with bidding as a small business on federal procurements.

Kirste serves as a volunteer counselor with the East Tennessee Procurement Technical Assistance Center providing training and coaching for small businesses throughout Tennessee. She also serves as a volunteer supporting the Professional Services Council (PSC) Vision Forecast Conference, including as Vision Conference Civilian Chair and on the Executive Advisory Board for the PSC Civilian Agencies Council. She is a member of the Board of Directors of the Energy, Technology, and Environmental Business Association (ETEBA). She achieved APMP Certification – Foundation Level and holds an MBA from the University of Phoenix.

In her free time, Kirste loves photography, cooking, playing with her seven kitties, and the love of her life, her 8-year-old granddaughter.

What does being an APMP Fellow mean to you?

Being a Fellow means working with the next generation of proposal professionals to help them achieve their dreams and their goals in the proposal profession. I enjoy teaching and mentoring, and helping others grow in this industry. It also means upholding a high standard of what a proposal professional is.

What's your best memory from attending an APMP event?

I always enjoy networking the best! I've made many friends over my tenure with APMP and look forward to growing these relationships.

What advice do you have for a proposal professional entering our field?

Don't be afraid to try and ask questions whenever you have them.

This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
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Dénes Máthé, CF ES-M APMP
APMP has been instrumental in my success and has given me a framework in which to coach and mentor the bid and proposal stars of the future.
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Ceri Mescall, CPP APMP
The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.
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Mayura Ravishankar, Proposal Associate
The time was a good investment, and I expect to reap benefits now and in the future!
Kelly Erickson
Kelly Erickson, CF APMP
APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
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Anant Shukla, CF APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.
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Norbert Thiemermann, CPP ES-M APMP
I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!
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Bette Sturino, CP APMP
As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.
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Suzanne Shields, CPP ES-M APMP