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About APMP Fellows Krystn Macomber
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Krystn Macomber, CP APMP Fellow, LEED AP (Class of 2018)

Founder + CEO
Summit Strategy



Bio

Krystn brings more than 20 years of experience helping small and large organizations improve performance and operations to create high-performing marketing, pursuit, and business development teams. Often commended for the ability to strategically make an impact in a short period, Krystn successfully cultivates powerful relationships to break down organizational silos and align goals. She brings a unique client-centric focus to branding and marketing strategies, resulting in significant sales growth and improved win rates.

Krystn is the past board chair for the Association of Proposal Management Professionals (APMP), an 11,000-member, $2.5M professional association. She is an advisory board member of the UCI Customer Experience Program. In 2022, she was recognized as one of the 20 Most Inspiring Women Leaders by the Women Leaders Magazine.

Krystn is the founder + chief executive officer of Summit Strategy, an integrated marketing + proposal consulting firm helping B2G/B2B firms win more business through strategic planning, proposal development, branding, and training.

What does being an APMP Fellow mean to you?

I am proud to have demonstrated mastery of this profession and to have been recognized as an industry leader by the professional body for bids + proposals. It also means that my focus is now on giving back to the profession and organization that has already given me so much!

What's your best memory from attending an APMP event?

In the beginning of my career, I enjoyed meeting people who were in the same role as me and soaking up as much wisdom and knowledge as I could. As my career progressed, I enjoyed reconnecting with friends.

What advice do you have for a proposal professional entering our field?

Learn as much as you can and get involved. Your APMP membership will only be as good as the energy you put into it. Attend webinars, go to events, meet people, and sign up to volunteer for your chapter. There are so many folks who want to help you, and you just have to show up!

 

APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.
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Ailsa Tuck, CP APMP
I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.
jill zander
Jill Zander, CF APMP
This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
My experience, combined with the APMP Body of Knowledge, helped me obtain both the APMP Foundation exam and the Practitioners exam within a week.
Sonal
Sonal Bhatnagar, CP APMP, PMP
The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.
SarahChapman
Sarah Chapman, CP ES-M APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.
ritamascia
Rita Mascia, CPP APMP
You can expand your network by attending the local Chapter webinar and events. They provide an opportunity to collaborate with like-minded individuals locally to create and share consumable content, ideas, tools, and resources.
Sonal
Sonal Bhatnagar, CP APMP, PMP
Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.
Kulkarni Shubhada photo
Shubhada Kulkarni, CP APMP