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MichaelHumm

Michael P. Humm, CPP APMP Fellow (Class of 2004)

Retired, Senior VP 
Shipley Associates


Bio

Mike is a long-time proposal professional, having led proposal operations at BDM International (later TRW and Northrop Grumman) and MAXIMUS.

In his position as a Vice President in the Shipley Associates Process Consulting practice, he worked with major clients such as Raytheon, Lockheed Martin, United Launch Alliance, Artic Slope Regional Corporation, Dell, MRI Global, and SNC-Lavalin in developing their corporate business development processes.

In completing assignments like these, Mike recognized the need for an industry-standard model for business development. He championed the design and implementation of what became the Business Development Capability Model (BD-CMM).

His efforts were recognized by the APMP in 2004 when he was awarded the APMP Fellows Award."

What does being an APMP Fellow mean to you?

Being recognized by your peers is the most significant honor.

What's your best memory from attending an APMP event?

Seeing the membership and attendance grow year after year.

What advice do you have for a proposal professional entering our field?

Consistent with one of Shipley Associate's principles, always leave residual value from every proposal. Over time, build a suite of tools, processes, and a body of knowledge that is the foundation for continuous improvement.

Anything else you would like to share?

Mike's two sons, Spencer and Marty Humm, have both followed him in the business development profession, and both are recognized as leaders and innovators.

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price ā€“ this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs ā€“ all real-life experiences.
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Shubhada Kulkarni, CP APMP
This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP
Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.
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Stephen Yuter, ES-M APMP
During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.
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Karthik Koutharapu, CP APMP
APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.
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Ailsa Tuck, CP APMP
As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.
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Suzanne Shields, CPP ES-M APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. Iā€™m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.
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Aynsley Davidson, CP APMP
APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.
Swapnil Patange
Swapnil Patange, CF APMP