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MichaelHumm

Michael P. Humm, CPP APMP Fellow (Class of 2004)

Retired, Senior VP 
Shipley Associates


Bio

Mike is a long-time proposal professional, having led proposal operations at BDM International (later TRW and Northrop Grumman) and MAXIMUS.

In his position as a Vice President in the Shipley Associates Process Consulting practice, he worked with major clients such as Raytheon, Lockheed Martin, United Launch Alliance, Artic Slope Regional Corporation, Dell, MRI Global, and SNC-Lavalin in developing their corporate business development processes.

In completing assignments like these, Mike recognized the need for an industry-standard model for business development. He championed the design and implementation of what became the Business Development Capability Model (BD-CMM).

His efforts were recognized by the APMP in 2004 when he was awarded the APMP Fellows Award."

What does being an APMP Fellow mean to you?

Being recognized by your peers is the most significant honor.

What's your best memory from attending an APMP event?

Seeing the membership and attendance grow year after year.

What advice do you have for a proposal professional entering our field?

Consistent with one of Shipley Associate's principles, always leave residual value from every proposal. Over time, build a suite of tools, processes, and a body of knowledge that is the foundation for continuous improvement.

Anything else you would like to share?

Mike's two sons, Spencer and Marty Humm, have both followed him in the business development profession, and both are recognized as leaders and innovators.

I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.
jill zander
Jill Zander, CF APMP
Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.
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Aynsley Davidson, CP APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!
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Bette Sturino, CP APMP
APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.
Swapnil Patange
Swapnil Patange, CF APMP
The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.
Mayura
Mayura Ravishankar, Proposal Associate
As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.
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Suzanne Shields, CPP ES-M APMP
APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
AnantShukla
Anant Shukla, CF APMP
Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.
Gerald Stein
Gerald Stein, CF ES-M APMP