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About APMP Fellows Mike Parkinson
MikeParkinson

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Mike Parkinson, CPP APMP Fellow (Class of 2008)

Principal
24 Hour Company

Bio

Mike is a geek. He is a CPP APMP Fellow, 1 of 36 Microsoft PowerPoint MVPs in the world, an internationally recognized communication and proposal expert, a best-selling author, and a professional trainer. Mike has spearheaded multi-billion dollar projects and created thousands of graphics resulting in billions of dollars in increased revenue for his clients. His keynotes, training, books (“Billion Dollar Graphics” and “A Trainer's Guide to PowerPoint: Best Practices for Master Presenters.”), and tools (www.Build-a-Graphic.com) help companies succeed while saving money and time. Mike owns Billion Dollar Graphics (www.BillionDollarGraphics.com) and is a partner at 24 Hour Company (www.24hrco.com), the premier proposal graphics firm.

Mike regularly conducts workshops and creates graphics, presentations, and content for companies like Microsoft, FedEx, Pfizer, Xerox, Dell, Subaru, Nestle, Lockheed Martin, Northrop Grumman, and Boeing, as well as at learning institutions and government agencies like NSA, CMS, OCC, the Army, and the SEC.

For fun, Mike is an artist, a pop culture connoisseur, enjoys exercise and fitness, and loves helping others achieve their goals.

What does being an APMP Fellow mean to you?

Being an APMP Fellow is an honor. It means that I will always be an advocate for positive change in our industry and help others find value within APMP.

What's your best memory from attending an APMP event?

So many "best" memories: meeting people who became my dearest friends, dancing at social events, and geeking out with my fellow proposal nerds. If I had to pick my best memory, it would be giving my At-a-Glance keynote at the APMP BPC 2019. What an amazing experience. The support and feedback exceeded my expectations.

What advice do you have for a proposal professional entering our field?

Two things that helped me... One, I found a mentor. Two, I eventually understood the "why" (the psychology) behind what and how we do what we do. Once I had a deeper understanding, SO many things clicked for me.

Anything else you would like to share?

Thanks, APMP, for being a wonderful organization with passionate members and staff!

APMP has provided an incredible platform for seasoned individuals from the Proposal and Bid Management profession and young professionals who want to start their careers in this field.
Mayura
Mayura Ravishankar, Proposal Associate
This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.
Swapnil Patange
Swapnil Patange, CF APMP
With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.
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Norbert Thiemermann, CPP ES-M APMP
I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.
jill zander
Jill Zander, CF APMP
I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!
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Bette Sturino, CP APMP
Without APMP, I would not have the tools or knowledge of the industry to have the career I have today and the success I have experienced.
Liz Megli
Liz Megli, CF APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
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Dénes Máthé, CF ES-M APMP