Mitchell Reed

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Mitchell Reed, CPP APMP Fellow (Class of 2020)

Bio

Experienced Sales Operations and Proposal Management professional with over 30 years of experience with expertise in supporting government contracting and commercial companies. Research practitioner focused on customer/contractor relationships' impact on award decisions and recognized proposal management thought leader.

What does being an APMP Fellow mean to you?

Provides me the opportunity to represent APMP to the larger contracting industry and contribute to APMPs growth.

What's your best memory from attending an APMP event?

Receiving the John Elder APMP Journal Award at the APMP International Conference, Chicago, IL, May 2014 for best article (Managing Rapid Response Proposals) published in a single year in APMP’s Journal of the Association of Proposal Management Professionals (APMP Journal) – May 2014.

What advice do you have for a proposal professional entering our field?

Actively participate in your local chapter to develop your knowledge as well as your professional network.

This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.

Dénes Máthé, CF ES-M APMP

For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.

Anthony Rossi, CF APMP

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP

Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.

Stephen Yuter, ES-M APMP

APMP is an organization full of hardworking, enthusiastic professionals who are dedicated to promoting their industry and practicing their craft.

Heather Finch, CF APMP

APMP has been instrumental in my success and has given me a framework in which to coach and mentor the bid and proposal stars of the future.

Mescall Ceri Photo

Ceri Mescall, CPP APMP

This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.

Brittany Guzman

Brittany Guzman, CF APMP

APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.

Swapnil Patange

Swapnil Patange, CF APMP

During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.

Karthik Koutharapu, CP APMP

APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.

Rita Mascia, CPP APMP