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Nancy Kessler, CPP APMP Fellow (Class of 2004)

Executive Consultant
Shipley Associates

Bio

Nancy is retired from Shipley Associates, continuing to work as a part-time Executive Consultant. She worked in the BD field in both industry and consulting for over 35 years, becoming an APMP Fellow for her work in the development of the Business Development Capability Maturity Model.

Since retiring from full-time work, Nancy has moved from the DC area to Tulsa, OK, near her younger son and his family. She volunteers with SCORE, a national organization partially funded by the Small Business Administration to help entrepreneurs, and recommends it highly to everyone who enjoys the business of winning business!

What does being an APMP Fellow mean to you?

It was an immense honor to be inducted into the Fellows in 2004 along with Art Bass, Mike Humm, and Dick Eassom, people whose knowledge and capability I've always respected and regarded as aspirational for me. I still use the designation along with my APMP certification in my professional communications.

While the environment is evolving and tools are growing more and more intuitive, the occasional flash of insight from long experience can be useful. For APMP, the Fellows represent that voice of experience as well as the personal honor of being selected.

And, of course, it means my dues are paid beyond my life expectancy!!

What's your best memory from attending an APMP event?

So many! But the best memory is probably the outpouring of love, respect, and admiration for Charlie Divine when he retired. It was obviously in return for the love and care he lavished on our organization and its members. I'm so glad I got to work with him and share his immense joy in life, work, and others ... and a few glasses of wine!

What advice do you have for a proposal professional entering our field?

Keep current on technology, maximize your strengths, acknowledge your weaknesses, and publicly ask for help, always keep learning and growing, celebrate both wins and losses as ways to do the former, and remember that those you manage are responsible FOR you, not just TO you.

 Anything else you would like to add?

Proposal professionals are often unsung heroes. Thank goodness we have APMP to help us sing for ourselves.

This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP
APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.
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Ailsa Tuck, CP APMP
Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.
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Shubhada Kulkarni, CP APMP
Being an active APMP certified practitioner allowed me to recognize my hidden potential multifold (40u40, BPC Awards, BPC Speaker) and give back to the profession through the APMP community.
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Karthik Koutharapu, CP APMP
Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.
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Aynsley Davidson, CP APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
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Anant Shukla, CF APMP
I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!
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Bette Sturino, CP APMP
I would advise new professionals to take advantage of the resources that APMP offers. Not only do you have access to conferences and seminars through your chapter, but the free webinars and the robust network of professionals are great benefits that can help advance one’s career.
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Valerie Kessie, CP APMP
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
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Dénes Máthé, CF ES-M APMP