Robert Lohfeld

RobertLohfeld

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Robert E. Lohfeld, Sr., Fellow APMP (Class of 2012)

CEO and Founder
Lohfeld Consulting Group, Inc.

Bio

Founded and serves as Chief Executive Officer (CEO) of the Lohfeld Consulting Group. The company provides full-service capture and proposal support for top-tier firms in the Government market, including 9 of the 10 top government contractors. Lohfeld Consulting supports over 500 companies in the Federal Civilian, Defense, Intelligence, and Global Government markets. Customers have high confidence in Lohfeld Consulting Group’s capabilities based on over $500 billion in Government contracts won, our Strength-Based Winning® techniques, and senior-level staff, which include 5 Association of Proposal Management Professional (APMP) Fellows.

As an active participant in the Government Consulting industry, Bob has served as Chairperson of the American Council for Technology Industry Advisory Council (ACT/IAC), Vice Chairperson of the Technology Council of Maryland (TCM), and a Board Member of the Armed Forces Communications and Electronics Association (AFCEA), Government Electronics Industry Association (GEIA), and APMP. Bob has won the prestigious Federal 100 Award three times.

Prior to founding Lohfeld Consulting, he served as Division President at Lockheed Martin.

This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.

Dénes Máthé, CF ES-M APMP

APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.

Swapnil Patange

Swapnil Patange, CF APMP

The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.

Mayura Ravishankar, Proposal Associate

APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.

Tuck Ailsa Photo Cropped

Ailsa Tuck, CP APMP

Achieving certification sends a message to the world that I’m dedicated and accomplished as a proposal manager. I feel proud of earning this title and I encourage others to join our ranks.

Jessica Davis, CF APMP

The time was a good investment, and I expect to reap benefits now and in the future!

Kelly Erickson, CF APMP

APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.

Rita Mascia, CPP APMP

This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.

Brittany Guzman

Brittany Guzman, CF APMP

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP

With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.

Norbert Thiemermann, CPP ES-M APMP