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About APMP Fellows Robin Davis
RobinDavis

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Robin Davis, CPP APMP Fellow (Class of 2019)

CEO
Metre

Bio

Robin founded and is CEO of Metre, a proposal development consulting firm exclusively dedicated to the healthcare industry.

She fell into proposals in 2001 when she identified a need on the sales team she was supporting. She found APMP and built the proposal function at the company from the ground up. After getting downsized, she launched her firm in 2009 and has never looked back. Robin and her team have helped health plans and healthcare services organizations win billions in revenue in the employer (FI and ASO), state and local government, Medicaid, and Medicare markets across all product lines (e.g., medical, pharmacy, dental/vision). In 2021, she brought on a business partner/COO to support rapid growth and expansion into new markets. With thousands of winning proposals under her belt, she's most proud of the company's 95% repeat business rate--a sign that clients trust Metre to help them win without that drama. Metre is recommended as the proposal firm of choice by the Blue Cross and Blue Shield Association and has a 90% win rate for state business with the Blues.

She is also a sought-after speaker, teacher, and mentor inside and outside the proposal industry. She lives in Nashville, TN, with her wife and five animals. She owns a neighborhood bar/restaurant/craft beer mecca/pub with her wife and "eats, drinks, and travels for fun."

What does being an APMP Fellow mean to you?

It means that I'm all in! I love this industry, I love what I do, and being an Association Fellow with those letters behind my name is a visual representation of that. I like to spend time with my proposal nerd friends, talking about fonts, the art and science of our industry, and sharing my experiences to help others grow. This is my tribe; these are my people.

What's your best memory from attending an APMP event?

Just one? The first conference I attended in 2001 changed the trajectory of my career. When I spoke at my first BPC conference in 2006, I fell in love with it. The connections that I've made at APMP events are priceless. Again, this is my tribe.

What advice do you have for a proposal professional entering our field?

Engage with your peers and leverage every opportunity and resource available to you. You have what you need here to succeed.

 

The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.
SarahChapman
Sarah Chapman, CP ES-M APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.
Kulkarni Shubhada photo
Shubhada Kulkarni, CP APMP
I would advise new professionals to take advantage of the resources that APMP offers. Not only do you have access to conferences and seminars through your chapter, but the free webinars and the robust network of professionals are great benefits that can help advance one’s career.
3. Kessie Valerie photo
Valerie Kessie, CP APMP
Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.
Yuter
Stephen Yuter, ES-M APMP
I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.
jill zander
Jill Zander, CF APMP
This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP
Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.
LauraRispin
Laura Rispin, CP ES-M APMP
APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.
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Ailsa Tuck, CP APMP
APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
AnantShukla
Anant Shukla, CF APMP