skip to main content
About APMP Fellows Robin Davis
RobinDavis

Back to Fellows Directory

Robin Davis, CPP APMP Fellow (Class of 2019)

CEO
Metre

Bio

Robin founded and is CEO of Metre, a proposal development consulting firm exclusively dedicated to the healthcare industry.

She fell into proposals in 2001 when she identified a need on the sales team she was supporting. She found APMP and built the proposal function at the company from the ground up. After getting downsized, she launched her firm in 2009 and has never looked back. Robin and her team have helped health plans and healthcare services organizations win billions in revenue in the employer (FI and ASO), state and local government, Medicaid, and Medicare markets across all product lines (e.g., medical, pharmacy, dental/vision). In 2021, she brought on a business partner/COO to support rapid growth and expansion into new markets. With thousands of winning proposals under her belt, she's most proud of the company's 95% repeat business rate--a sign that clients trust Metre to help them win without that drama. Metre is recommended as the proposal firm of choice by the Blue Cross and Blue Shield Association and has a 90% win rate for state business with the Blues.

She is also a sought-after speaker, teacher, and mentor inside and outside the proposal industry. She lives in Nashville, TN, with her wife and five animals. She owns a neighborhood bar/restaurant/craft beer mecca/pub with her wife and "eats, drinks, and travels for fun."

What does being an APMP Fellow mean to you?

It means that I'm all in! I love this industry, I love what I do, and being an Association Fellow with those letters behind my name is a visual representation of that. I like to spend time with my proposal nerd friends, talking about fonts, the art and science of our industry, and sharing my experiences to help others grow. This is my tribe; these are my people.

What's your best memory from attending an APMP event?

Just one? The first conference I attended in 2001 changed the trajectory of my career. When I spoke at my first BPC conference in 2006, I fell in love with it. The connections that I've made at APMP events are priceless. Again, this is my tribe.

What advice do you have for a proposal professional entering our field?

Engage with your peers and leverage every opportunity and resource available to you. You have what you need here to succeed.

 

The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.
Mayura
Mayura Ravishankar, Proposal Associate
Achieving certification sends a message to the world that I’m dedicated and accomplished as a proposal manager. I feel proud of earning this title and I encourage others to join our ranks.
Jessica Davis
Jessica Davis, CF APMP
The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.
SarahChapman
Sarah Chapman, CP ES-M APMP
APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.
Tuck Ailsa Photo Cropped
Ailsa Tuck, CP APMP
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
1516307239822
Dénes Máthé, CF ES-M APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
APMP has been instrumental in my success and has given me a framework in which to coach and mentor the bid and proposal stars of the future.
Mescall Ceri Photo
Ceri Mescall, CPP APMP
This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP
Receiving Practitioner-level certification boosted my confidence and validated my experiences and professional growth in the bid and proposal industry. The badge is something that I see each day, and it motivates and encourages me to keep networking, learning, and elevating others in our combined professional development goals.
Kim Ruff
Kim Ruff, CP APMP
Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.
LauraRispin
Laura Rispin, CP ES-M APMP