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SamanthaEnslen

Samantha Enslen, CP APMP Fellow (Class of 2020)

President
Dragonfly Editorial



Bio

Samantha runs Dragonfly Editorial, a creative agency based in Dayton, Ohio, with customers around the world. Dragonfly’s writers are known for explaining complex topics clearly, whether they’re writing proposals, marketing communications, or thought leadership pieces. Her team works with customers in finance, IT, healthcare, engineering, and beyond. 

Sam is the former editorial manager at CSC and former contributing editor to The Editorial Eye. She spent eight years on the board of ACES: The Society for Editing and was managing editor of Tracking Changes, the society’s quarterly journal. Sam has received multiple awards for her writing and, in 2020, was named a Fellow of the Association of Proposal Management Professionals. She is also a writer for the Grammar Girl podcast. 

At home, Sam has three children, a menagerie of dogs and cats, and a full bookshelf. Her husband, Greg, is a fiction writer who pens the Frank Harper mystery series, set in a fictional Ohio town much like the one they live in.

What does being an APMP Fellow mean to you?

Being a Fellow means you care. You've given back. You've shared your knowledge because you want all your colleagues to know the good stuff that can help them succeed.

What's your best memory from attending an APMP event?

One of my best memories will always be the warm reception I got at the very first APMP conference. As a new member and new exhibitor, it meant a lot to me. And it made me want to come back.

What advice do you have for a proposal professional entering our field?

There's so much to learn. Be curious. Ask questions. Rack up those webinars and conferences. Every single one offers you an opportunity to get better, become a stronger contributor, and move your career forward.

 

Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.
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Shubhada Kulkarni, CP APMP
Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.
Gerald Stein
Gerald Stein, CF ES-M APMP
As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.
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Suzanne Shields, CPP ES-M APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.
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Stephen Yuter, ES-M APMP
My experience, combined with the APMP Body of Knowledge, helped me obtain both the APMP Foundation exam and the Practitioners exam within a week.
Sonal
Sonal Bhatnagar, CP APMP, PMP
APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.
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Rita Mascia, CPP APMP
With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.
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Norbert Thiemermann, CPP ES-M APMP
APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
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Anant Shukla, CF APMP
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
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Dénes Máthé, CF ES-M APMP