Sandy Pullinger

SandyPullinger

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Sandy Pullinger, CPP APMP Fellow (Class of 2019)

Founder
nFold

Bio

Sandy moved to the UK in 2020 after selling her proposal consultancy business, nFold. She is a seasoned entrepreneur with 30 years of experience in the proposal, software, and internet sectors. She is also a pioneer who has achieved many accolades.

She founded South Africa’s first proposal consultancy nFold, in 2001. In addition to winning bids with her clients from a variety of industries to the value of many hundreds of millions, Sandy has held various sales, marketing, and new business development roles. She also founded the local chapter of APMP in South Africa in 2009 and served as its first chairperson as well as the first global board member from Africa. As a volunteer for the Business Women’s Association, she started the Succeed Campaign to support women entrepreneurs.

Sandy graduated from UCT in Computer Science with first-class honors and is educated in business strategy. She is certified at APMP Professional Level and is an approved APMP trainer for ATO Strategic Proposals. In 2019 she was named a fellow of the APMP. In 2006 she was selected as a finalist for “Top ICT Businesswoman of Africa” by ForgeAhead. In 2007 she was selected as a finalist for the TWIB awards by the Department of Trade and Industry.

What does being an APMP Fellow mean to you?

After a career spent growing the proposal community in South Africa and inspiring proposal success, I was honoured to be named as a fellow by my peers.

What's your best memory from attending an APMP event?

When Colleen Jolly and Mike Parkinson wore hard hats and coveralls for DIY proposals at the first bid and proposal conference I attended, it encouraged me to unleash my own sense of creativity and mischief on my own presentations at several conferences in the US, UK and in South Africa.

What advice do you have for a proposal professional entering our field?

Acquire knowledge, care about people, and strive for excellence. And remember to breathe.

Anything else you would like to share?

I have always loved writing. When I write proposals, I look for the story. What do you love?

APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.

Tuck Ailsa Photo Cropped

Ailsa Tuck, CP APMP

Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.

Aynsley Davidson v2

Aynsley Davidson, CP APMP

Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.

Laura Rispin, CP ES-M APMP

This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.

Dénes Máthé, CF ES-M APMP

APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.

Rita Mascia, CPP APMP

For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.

Anthony Rossi, CF APMP

With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.

Norbert Thiemermann, CPP ES-M APMP

APMP is an organization full of hardworking, enthusiastic professionals who are dedicated to promoting their industry and practicing their craft.

Heather Finch, CF APMP

The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.

Sarah Chapman, CP ES-M APMP

The time was a good investment, and I expect to reap benefits now and in the future!

Kelly Erickson, CF APMP