Sunil Agrawal

SunilAgrawal

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Sunil Agrawal, CP APMP Fellow (Class of 2022)

Head of Strategy and PMO - Asia Pacific
ISS A/S

Bio

Sunil has over 21 years of successful career, spanning across Military and Corporate domains. Honed with military skills after ten years of an illustrious career with the Indian Air Force, Sunil started his second innings in the corporate world. He has since achieved an exponential rise in his career. He started as a Bid Manager in Thales, then moved to Ericsson as a Team Lead and went on to become the Global Head of Bid Management. He then moved to ISS A/S with the aim of designing and implementing a Commercial Centre of Excellence for Asia Pacific from scratch. He soon established this with a high-performance team based in India that comprised of Bid Management, Price Management, CRM administration and Performance Management, Graphics Designing, and Knowledge Management functions. He has now been promoted to Head of Strategy and PMO for Asia Pacific.

What does being an APMP Fellow mean to you?

Being in the elite group of advisors responsible for shaping the Winning Business ecosystem.

What's your best memory from attending an APMP event?

I always wanted a BPC event to be organized within the Asian sub-continent. Having the first flagship BPC Asia event in my hometown in Mumbai in 2022 is my best memory.

What advice do you have for a proposal professional entering our field?

I believe the proposal professional to be analogous to the Orchestrator of a symphony. In an orchestra, every musician is an expert. However, none can play a symphony unless led by an orchestrator. Similarly, sales, operations, and other organizational resources cannot complete a winning proposal unless led by a proposal professional. I want every proposal professional to believe this.

Anything else you want to add?

I have had a great journey with APMP since 2019. I started as an APMP India governing board member in 2019 and have been able to serve as the Chair and Past Chair of APMP India, where we saw tremendous growth and engagement, which led us to win the Stephen P Shipley Chapter of the Year Award. I have now got the honor and privilege of serving as a governing board member of the APMP HQ.

Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.

Laura Rispin, CP ES-M APMP

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP

Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.

Stephen Yuter, ES-M APMP

My experience, combined with the APMP Body of Knowledge, helped me obtain both the APMP Foundation exam and the Practitioners exam within a week.

Sonal Bhatnagar, CP APMP, PMP

APMP has provided an incredible platform for seasoned individuals from the Proposal and Bid Management profession and young professionals who want to start their careers in this field.

Mayura Ravishankar, Proposal Associate

Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.

Gerald Stein, CF ES-M APMP

APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.

Tuck Ailsa Photo Cropped

Ailsa Tuck, CP APMP

With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.

Norbert Thiemermann, CPP ES-M APMP

The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.

Sarah Chapman, CP ES-M APMP

I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.

Jill Zander, CF APMP