The Science of Winning

The Science of Winning

Register Be a Presenter

Unlocking the Psychology, Data, and Strategy Behind Proposal Success.

The Science of Winning event is designed to bring together proposal professionals, behavioral experts, data analysts, and business leaders for an in-depth exploration of the intangibles that drive success in bids and proposals. This immersive experience covers everything from the psychology of influence to leveraging data analytics, providing practical, research-backed techniques to give your team a competitive edge.

Event Highlights

Behavioral Insights: Learn how to harness human psychology to shape proposals that resonate with decision-makers. Discover persuasive techniques that influence evaluator choices.
Data-Driven Strategy: Use data analytics to identify patterns and tailor your proposals for maximum impact. Gain hands-on experience with win/loss analysis and performance metrics.
Visual and Storytelling Impact: Master the role of graphic design in capturing attention and simplifying complex ideas. Develop storytelling skills to make your proposals memorable and impactful.
Leadership & Goal-Setting: Set effective, measurable goals for proposal teams to drive consistent improvements. Discover leadership techniques that inspire and empower high-performing proposal teams.

All conference sessions and resources will be available on the event platform and APMP TV for 60 days after the event's date.

Pricing

	Early Bird Rate (before June 27)	Regular Rate
Member	$150	$200
Nonmember	$250	$350
Corporate Member		$125

Event Cancellation Policy

Full refunds will be honored until 5:00 PM on July 10, 2025. There are no cancellations after that time.

Continuing Education: CEUs/CPDs for APMP Certifications

Once the event schedule is set, the total number of CEUs/CPDs will be confirmed here. Live attendees will automatically receive these credits in their CEU/CPD Trackers within a week after the event concludes.

Need help locating your CEU/CPD Tracker? Here is a short video on finding your CEU/CPD Tracker and logging CEUs/CPDs.

Questions about the APMP Certification Program? Contact the APMP Director of Certification, Kimberly Kissel, at [email protected].

Sponsorships

For sponsorship opportunities, please contact Chelsea MacKenzie, APMP’s Event Manager, [email protected].

For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.

Anthony Rossi, CF APMP

You can expand your network by attending the local Chapter webinar and events. They provide an opportunity to collaborate with like-minded individuals locally to create and share consumable content, ideas, tools, and resources.

Sonal Bhatnagar, CP APMP, PMP

Achieving certification sends a message to the world that I’m dedicated and accomplished as a proposal manager. I feel proud of earning this title and I encourage others to join our ranks.

Jessica Davis, CF APMP

As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.

289 20220826104813307 200X200

Suzanne Shields, CPP ES-M APMP

The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.

Mayura Ravishankar, Proposal Associate

APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.

Rita Mascia, CPP APMP

Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.

Laura Rispin, CP ES-M APMP

Receiving Practitioner-level certification boosted my confidence and validated my experiences and professional growth in the bid and proposal industry. The badge is something that I see each day, and it motivates and encourages me to keep networking, learning, and elevating others in our combined professional development goals.

Kim Ruff, CP APMP

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP

APMP is an organization full of hardworking, enthusiastic professionals who are dedicated to promoting their industry and practicing their craft.

Heather Finch, CF APMP