The Science of Winning

The Science of Winning

Unlocking the Psychology, Data, and Strategy Behind Proposal Success.

The Science of Winning event is designed to bring together proposal professionals, behavioral experts, data analysts, and business leaders for an in-depth exploration of the intangibles that drive success in bids and proposals. This immersive experience covers everything from the psychology of influence to leveraging data analytics, providing practical, research-backed techniques to give your team a competitive edge.

Event Highlights

Behavioral Insights: Learn how to harness human psychology to shape proposals that resonate with decision-makers. Discover persuasive techniques that influence evaluator choices.
Data-Driven Strategy: Use data analytics to identify patterns and tailor your proposals for maximum impact. Gain hands-on experience with win/loss analysis and performance metrics.
Visual and Storytelling Impact: Master the role of graphic design in capturing attention and simplifying complex ideas. Develop storytelling skills to make your proposals memorable and impactful.
Leadership & Goal-Setting: Set effective, measurable goals for proposal teams to drive consistent improvements. Discover leadership techniques that inspire and empower high-performing proposal teams.

Pricing

	Early Bird Rate (before June 27)	Regular Rate
Member	$150	$200
Nonmember	$250	$350
Corporate Member		$125

Event Cancellation Policy

Full refunds will be honored until 5:00 PM on July 10, 2025. There are no cancellations after that time.

Sponsorships

For sponsorship opportunities, please contact Chelsea MacKenzie, APMP’s Event Manager, [email protected].

During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.

Karthik Koutharapu, CP APMP

Without APMP, I would not have the tools or knowledge of the industry to have the career I have today and the success I have experienced.

Liz Megli, CF APMP

I would advise new professionals to take advantage of the resources that APMP offers. Not only do you have access to conferences and seminars through your chapter, but the free webinars and the robust network of professionals are great benefits that can help advance one’s career.

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Valerie Kessie, CP APMP

This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.

Dénes Máthé, CF ES-M APMP

Being an active APMP certified practitioner allowed me to recognize my hidden potential multifold (40u40, BPC Awards, BPC Speaker) and give back to the profession through the APMP community.

Karthik Koutharapu, CP APMP

Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.

Gerald Stein, CF ES-M APMP

I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!

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Bette Sturino, CP APMP

APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.

Rita Mascia, CPP APMP

You can expand your network by attending the local Chapter webinar and events. They provide an opportunity to collaborate with like-minded individuals locally to create and share consumable content, ideas, tools, and resources.

Sonal Bhatnagar, CP APMP, PMP

The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.

Sarah Chapman, CP ES-M APMP