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BrendaCrist

Brenda Crist, CPP APMP Fellow (Class of 2011)

Vice President
Lohfeld Consulting Group

Bio

Brenda is Vice President at Lohfeld Consulting Group. She provides capture, proposal management, proposal writing, and orals coaching support on bids ranging from small task orders to multi-billion dollar bids. Her expertise spans the health, commerce, transportation, energy, environment, and security fields. She has been an APMP ATO instructor since late 2011 and has helped hundreds of students become APMP certified. She is a former APMP Chapter Chairperson of the Year and currently serves as the APMP Chesapeake Chapter Program Chairperson.

What does being an APMP Fellow mean to you?

Being an APMP Fellow means constantly trying to contribute to the APMP community by being an active member of my chapter, serving on APMP committees, and mentoring new bid and proposals professionals. It also means upholding the highest ethical and professional standards.

What's your best memory from attending an APMP event?

Attending my first chapter event, where everyone was so welcoming and kind. Eric Gregory gave the presentation that night, and one of the case studies he reviewed was about a bid Bob Lohfeld had won despite overwhelming odds, so it was very memorable.

What advice do you have for a proposal professional entering our field?

Take advantage of all the resources that APMP offers! Do not hesitate to reach out to a fellow and ask for help or advice.

Anything else you would like to share?

It has been a great pleasure to be part of APMP. It is a vital and growing community.

With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.
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Norbert Thiemermann, CPP ES-M APMP
Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.
Gerald Stein
Gerald Stein, CF ES-M APMP
The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.
Mayura
Mayura Ravishankar, Proposal Associate
Being an active APMP certified practitioner allowed me to recognize my hidden potential multifold (40u40, BPC Awards, BPC Speaker) and give back to the profession through the APMP community.
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Karthik Koutharapu, CP APMP
During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.
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Karthik Koutharapu, CP APMP
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
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Dénes Máthé, CF ES-M APMP
The time was a good investment, and I expect to reap benefits now and in the future!
Kelly Erickson
Kelly Erickson, CF APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
Without APMP, I would not have the tools or knowledge of the industry to have the career I have today and the success I have experienced.
Liz Megli
Liz Megli, CF APMP
This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP