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About APMP Fellows Krystn Macomber
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Krystn Macomber, CP APMP Fellow, LEED AP (Class of 2018)

Founder + CEO
Summit Strategy



Bio

Krystn brings more than 20 years of experience helping small and large organizations improve performance and operations to create high-performing marketing, pursuit, and business development teams. Often commended for the ability to strategically make an impact in a short period, Krystn successfully cultivates powerful relationships to break down organizational silos and align goals. She brings a unique client-centric focus to branding and marketing strategies, resulting in significant sales growth and improved win rates.

Krystn is the past board chair for the Association of Proposal Management Professionals (APMP), an 11,000-member, $2.5M professional association. She is an advisory board member of the UCI Customer Experience Program. In 2022, she was recognized as one of the 20 Most Inspiring Women Leaders by the Women Leaders Magazine.

Krystn is the founder + chief executive officer of Summit Strategy, an integrated marketing + proposal consulting firm helping B2G/B2B firms win more business through strategic planning, proposal development, branding, and training.

What does being an APMP Fellow mean to you?

I am proud to have demonstrated mastery of this profession and to have been recognized as an industry leader by the professional body for bids + proposals. It also means that my focus is now on giving back to the profession and organization that has already given me so much!

What's your best memory from attending an APMP event?

In the beginning of my career, I enjoyed meeting people who were in the same role as me and soaking up as much wisdom and knowledge as I could. As my career progressed, I enjoyed reconnecting with friends.

What advice do you have for a proposal professional entering our field?

Learn as much as you can and get involved. Your APMP membership will only be as good as the energy you put into it. Attend webinars, go to events, meet people, and sign up to volunteer for your chapter. There are so many folks who want to help you, and you just have to show up!

 

APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.
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Ailsa Tuck, CP APMP
I would advise new professionals to take advantage of the resources that APMP offers. Not only do you have access to conferences and seminars through your chapter, but the free webinars and the robust network of professionals are great benefits that can help advance one’s career.
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Valerie Kessie, CP APMP
APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
AnantShukla
Anant Shukla, CF APMP
My experience, combined with the APMP Body of Knowledge, helped me obtain both the APMP Foundation exam and the Practitioners exam within a week.
Sonal
Sonal Bhatnagar, CP APMP, PMP
As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.
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Suzanne Shields, CPP ES-M APMP
The time was a good investment, and I expect to reap benefits now and in the future!
Kelly Erickson
Kelly Erickson, CF APMP
I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.
jill zander
Jill Zander, CF APMP
With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.
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Norbert Thiemermann, CPP ES-M APMP
During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.
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Karthik Koutharapu, CP APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP